SOURCE: Cellular South

September 06, 2007 13:37 ET

Cellular South's WirelessWallet Trial Is a Success: Consumers Say They're Ready for Wireless M-Commerce

Company Slated to Offer Technology to Customers in Early 2008

JACKSON, MS--(Marketwire - September 6, 2007) - Cellular South, the nation's largest privately held wireless provider, today announced it has concluded its successful WirelessWallet consumer trial, in which a select group of consumers tested this ground-breaking mobile commerce technology that enables consumers to make purchases and payments using their cell phones. Cellular South's three month trial was the nation's first multi-city trial ever conducted by a wireless provider. The completion of the trial further strengthens the company's position as a wireless innovator driving m-commerce adoption. The commercial launch of WirelessWallet is slated for early 2008.

A post-trial survey found that 87 percent of WirelessWallet testers are interested in using the mobile payment technology when it becomes available to Cellular South customers. The survey, conducted by Insights Research Group also revealed that more than 75 percent of testers were satisfied with their WirelessWallet transactions, and the vast majority of participants said it was easy and convenient to use, as well as being an innovative method for making everyday payments and purchases.

"The conclusion of this successful trial helps secure Cellular South's leadership position in driving m-commerce innovation and full adoption," said Suzy Hays, senior vice president of marketing and sales. "By working closely with our trial participants as part of our broader-scale customer panel, we are poised to create a robust and easy-to-use experience that will spur widespread WirelessWallet adoption, while ensuring that the commercial product will be the best, most reliable mobile payment service for our customers."

The three-month trial of WirelessWallet, conducted in partnership with Bank of America, ViVOtech and Mpact, Inc., tested the new technology using handsets from Kyocera Wireless with more than 75 participant customers in Memphis, Tenn., and Jackson, Miss. -- making it the nation's first and only multi-city WirelessWallet trial. The trial was also the first community-wide m-commerce test, which enabled participants to use the technology at multiple retail locations throughout the trial cities using MasterCard® PayPass™, as well as one of the first to successfully test the secure over-the-air download of credit card accounts.

"We are thrilled to have had the opportunity to team up with Cellular South to test the WirelessWallet service and even more excited about its successful results," said John Suchanec, senior vice president of product development at Bank of America.

The Cellular South WirelessWallet program is part of a suite of innovative, consumer-focused m-commerce solutions the company offers and is developing. Earlier this year, Cellular South was the nation's first wireless provider to introduce its new mobile payment service called Obopay, which allows customers to instantly and effortlessly receive and send money directly from their wireless device.

"Wireless started with the phone call, then e-mail and text messages, then pictures and videos, then live television and movies. Now suddenly it's about using the cell phone like a credit card for banking and shopping," said Jeff Kagan, wireless and telecom industry analyst. "This is the early stage of what will become a very large and important part of the wireless industry and Cellular South is the U.S. wireless leader at the forefront of this exciting new area of the wireless industry."

To learn more about Cellular South's WirelessWallet technology and the many other innovative mobile payment and m-commerce solutions the company currently offers and has in development, visit www.cellularsouth.com/wirelesswallet.

About Cellular South

Cellular South is the largest privately held wireless provider in the U.S. With a nationwide wireless voice and data network, the company is committed to providing plans, products, and applications that allow consumers to rely on wireless service in every way. Cellular South is the nation's wireless carrier leader in m-commerce technology availability and adoption with its next-generation mobile payment products, such as Obopay and WirelessWallet. For more information, visit www.cellularsouth.com.

Contact Information

  • For more information, contact:
    Jim Richmond
    Cellular South
    (601) 974-7504
    Email Contact