SOURCE: CelLynx, Inc.

March 04, 2009 08:50 ET

CelLynx Retains Veteran Consumer Electronics Marketing Director; Announces Marketing Plan for 5BARz™ Launch

MISSION VIEJO, CA--(Marketwire - March 4, 2009) - CelLynx Group, Inc. (OTCBB: CYNX), a developer of breakthrough, plug 'n play cell phone signal-amplification technology, today announced it has retained John Vecchione, a veteran consumer electronics marketing executive, to direct all Company sales and marketing activities.

John Vecchione has an MBA and more than 20 years' successful experience as a senior sales and marketing executive and consultant in the consumer electronics sector. His track record includes securing multi-million dollar consumer electronics accounts with K-Mart, Sears, Radio Shack, Best Buy and many others. At CelLynx, Mr. Vecchione's responsibilities include personally spearheading direct sales to key national retail accounts as well as establishing strategic joint venture agreements with major U.S. national cellular network companies.

The Company is finalizing its marketing plan for the launch of its 5BARz™ Universal and SOHO Units -- slated to begin this spring. That plan includes branding, public and media relations, advertising, trade shows, co-marketing, packaging and fulfillment along with a multi-faceted sales strategy. CelLynx will initially focus on branding and building consumer awareness and sales through PR and tradeshows concurrent with driving sales through e-commerce channel marketing, major national retail accounts, catalog, mail order and specialty distributors. The Company is actively pursuing private label agreements with major cellular network companies.

Commenting on his new role with CelLynx, Mr. Vecchione said, "The CelLynx 5BARz product line has the potential to positively transform the entire cellular landscape for network carriers and customers alike. The hottest new cell phones and devices with state of the art functionality -- and the greatest voice, data and video capability -- all require strong signals and maximum data transmission rates. I am confident that 5BARz is poised to fulfill that large market opportunity."

Daniel Ash, CelLynx President and Chief Executive Officer, said, "John Vecchione is a high energy and results driven marketing professional ideally qualified to direct the launch and marketing of our breakthrough 5BARz product lines. I have high expectations of the 5BARz line, and am delighted to have John on the CelLynx team."

About CelLynx Group, Inc.

Headquartered in Mission Viejo, California, CelLynx produces, and has begun to market, breakthrough plug 'n play cell phone signal amplification technology. (See This next generation product, CelLynx 5BARz™, is the first single piece unit that strengthens weak cellular signals to deliver higher quality signals for voice, data and video reception on cell phones being used indoors or in vehicles.

Unlike competing technologies, CelLynx's patent pending 5BARz™ technology does not require any installation, outside antennas or cables. It capitalizes on widespread customer dissatisfaction with indoor and vehicular cell phone coverage, and on the phenomenal worldwide growth of voice, data and video applications on cellular networks.

Forward-Looking Statement

This news release includes forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. Whereas management believes such representations to be true and accurate based on information and data available to the company at this time, actual results may differ materially from those described. The Company's operations and business prospects are always subject to risk and uncertainties. Important factors that may cause actual results to differ include without limitation: whether the Company's technology will reach commercialization, the Company's limited operational history; requirement for and ability to raise capital; market acceptance of the Company's products; dependence on suppliers, third party manufacturers and other key vendors or partners; dependence on key personnel; continued enforceability of patent and trademark rights; and competition.

These risk factors are set forth in the Company's Form 8-K filed with the U.S. Securities and Exchange Commission on July 30, 2008 and may be covered in subsequent filings with the SEC. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as of the date of this press release. The Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events.

Contact Information

  • Company Contact:
    Daniel Ash
    President & CEO
    Tel: 949.305.5290