SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 07, 2010 07:00 ET

Celsius and Coast Network of Distributors Adding More Retailers

Celsius, Your Ultimate Fitness Partner, Gains Expanded Distribution in Cold Doors and Premier Regional Grocery Chains in Southern California

BOCA RATON, FL--(Marketwire - October 7, 2010) -  Celsius Holdings, Inc. (NASDAQ: CELH) today announced increasing success with Coast Brands Group LLC in adding new retailers and in enhancing shelf placements in preexisting accounts in regional grocers. Recently, Celsius® announced the addition of Coast Brands, a premier beverage brand management company, to expand and deepen Celsius' availability throughout California, Arizona and Nevada. Coast Brands network of over 30 distributors is known for its expertise in servicing both major retail chains as well as independent retail accounts. Coast and their distributors, working with Celsius, have gained new or expanded distribution in Gelsons, Bristol Farms, Henry's, and Jon's in the new 10.5 oz cans. Due to the large contiguous territory now covered, retailers with existing direct delivery have the option to be serviced by their local distributor, which provides opportunities for more flavors, cold door placement, and displays.

Kelly Michols, Senior Vice President of Sales for Celsius, explained, "Coast and their distribution are great partners to work with and it is good to see the success starting to build momentum. The retailers get a single point of contact and the distributors are able to do what they do best, which is to efficiently provide a high level of service. Together, we are all working to get Celsius into more locations with cold door placement. Raleys Supermarkets is an example of a key retailer that is choosing to switch their distribution method for Celsius from direct delivery to be serviced by the local DSD network."

"Both Coast Brands and our DSD Distributor network are very excited about the momentum that Celsius is gaining in major chain grocery, convenience, and now several significant independent retailers in the west," said Bob Groux, founder of Coast Networks.

About Celsius
Celsius®, Your Ultimate Fitness Partner™, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at

About Coast Brands Group, LLC
Coast Brands Group, LLC
is a brand representation and consulting services firm located in Newport Beach, California and is the leading provider of concept-to-market solutions for beverage brands looking to establish or expand distribution and sales on the West Coast. Coast Brands represents approximately 30 distributors that together reach over 30,000 retail accounts in California, Arizona and Nevada.

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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