SOURCE: Celsius Holdings, Inc.

March 06, 2008 17:45 ET

Celsius and Jorge Hané Join Forces

Renowned International Weight Loss Guru Becomes Spokesperson and Distributor

DELRAY BEACH, FL--(Marketwire - March 6, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Jorge Hané has agreed to become a spokesperson for Celsius and Premier Solutions will start distributing internationally through his network of agents around the world.

Jorge Hané, known worldwide as "The International Weight Loss Guru," is the President and CEO of Premier Solutions, a 15-year-old Miami-based company. Premier Solutions is the international leader in the weight loss DRTV industry with product sales in over 77 countries. His career in the fitness and health industry began 14 years ago. Jorge Hané has recently completed a nutrition and weight loss book and will be opening weight loss centers all over the world. Although he has been approached many times, Celsius is the first product for which Jorge Hané has agreed to become a spokesperson. http://www.premiersolutions.com

"Celsius is a product that complements all of the weight loss products we sell internationally; and we believe we will have great success with our international partners," said Jorge Hané. "Celsius tastes great and had a great reception when I presented it to more than 40 potential international distributors this past week during the ERA conference in Miami, Florida."

"This new arrangement with Hané and Premier Solutions, is an important building block for our international expansion," said Steve Haley, CEO of Celsius Holdings, Inc. "We are excited about the relationship for several reasons. In addition to the recognition and credibility that Jorge brings, his longtime relationships with such a large network of distributors throughout the globe gives us a strong foundation to build upon right away. Also, his experience and insight will help guide our international expansion." Burning more calories than you take in is a key element to weight loss. Weight management is a global issue and since launching Celsius here in the US, the Company has received hundreds of inquires for distribution and retail from over 70 countries. Steve Haley continued saying: "As we are doing in the United States, we want to build this exciting brand with strong partners around the world. It is exciting to get started with Jorge."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, Krogers, Vitamin Shoppe, Raleys, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit http://www.celsius.com. For investor information, please visit http://www.redchip.com.

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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