SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

August 11, 2009 10:45 ET

Celsius Becomes Official Calorie Burning Drink of Florida Panthers at the BankAtlantic Center

DELRAY BEACH, FL--(Marketwire - August 11, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, has joined Sunrise Sports & Entertainment (SSE) as the Official Calorie Burning Drink of the Florida Panthers and BankAtlantic Center. Featured in this fully integrated marketing partnership is the Panthers in-arena host Randi Ross as the "Celsius Girl," assisting in increasing product awareness and supporting in-arena and market-area promotions, as well as product availability at the BankAtlantic Center.

"SSE is thrilled to partner with Celsius -- the original calorie burning sparkling beverage," said SSE president & COO Michael Yormark. "Through this unique marketing partnership which includes innovative benefits such as the 'Celsius Girl' in-arena host, I am confident that we can help Celsius exponentially increase its market share in the South Florida region."

Jeff Perlman, Chief Operating Officer at Celsius stated, "We are extremely proud to be a part of the Florida Panthers family and to be a part of all of the exciting events happening at BankAtlantic Center. This is an exciting time for Celsius as we grow distribution and awareness. Our partnership with SSE enables us to reach the dynamic South Florida market and support the growing number of retailers who believe in our brand."

In addition to in-arena signage, Celsius will be available for purchase at multiple BankAtlantic Center concession areas including food courts, the ADT Club, the AvMed All-Star Café, the Patron Tequila Platinum Club, and at incredible ICE skating facility in Coral Springs. Celsius will also be presenting the sponsor of Florida Panthers Ladies' Nights at the BankAtlantic Center and will have the opportunity to do product sampling in the ADT Club and other areas.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium -- a healthier alternative to energy drinks and other sugary sweet beverages. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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