SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 21, 2010 16:02 ET

Celsius Broadens Distribution in Health and Fitness Channel

Celsius, Your Ultimate Fitness Partner, Gains Authorization for Smoothie Kings, Gold's Gyms, and Expands Distribution With the Country's Leading Athletic Facility Chain

BOCA RATON, FL--(Marketwire - October 21, 2010) - Celsius Holdings, Inc. (NASDAQ: CELH) announced that Celsius® is authorized for national chains such as Gold's Gyms Franchisees and Smoothie Kings throughout the US and has expanded distribution within a premier athletic facility chain in its cafes and vending machines which operates over 85 distinctive and large sports, athletic, fitness and family recreation centers across 19 states.

"Celsius has made significant progress gaining new authorizations in the health and fitness channel. With Europa Sports as our distributor, we have streamlined the process of creating relationships with franchise owned locations and already have placement and repeat sales in many locations. Europa's broad and deep reach spans a wide variety of health and fitness focused accounts. For example, they actively distribute to the coolers within Smoothie Kings, and also work with the franchise locations of Gold's Gyms," said Kelly Michols, Sr. Vice President of Sales. "The majority of our most loyal and enthusiastic consumers enjoy Celsius before their favorite exercise and will buy in multiple quantities from their local grocer, club or drug store. Having Celsius cold and available in fitness venues increases the probability for trial for new customers. Our consumer surveys have also told us that many Celsius fans first hear about it from health and fitness professionals such as their personal trainers. We see these trusted and knowledgeable sources of health and nutrition information as important ambassadors of the Celsius message." 

"Our customers are often more nutritionally aware and depend on our educated team members to assist them in finding the right products and we appreciate the solid science supporting Celsius," stated Steve Kuhnau, founder of Smoothie King. "Plus, Celsius tastes great, a core criteria for our health conscious consumer that drinks Celsius every day."

About Celsius
Celsius®, Your Ultimate Fitness Partner, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, and no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at

About Smoothie Kings
Smoothie King, the originator of the nutritional fruit smoothie, is a privately-held New Orleans, Louisiana-area based franchise company and is the premier smoothie bar and nutritional lifestyle center in the industry. Smoothie King offers guests original, nutritional, fruit and function-based, fresh-blended smoothies, as well as the new premium Smoothie King line of vitamins and supplements. Each Lifestyle Center also offers healthy retail product solutions in sport beverages, energy bars, healthy snacks, herbs, minerals and sports nutrition products. For the 17th year, Smoothie King Franchises, Inc., was ranked number one in the Juice Bar category and named the number 80 franchise overall by Entrepreneur magazine's 31st Annual Franchise 500 Awards. The ranking is primarily based upon financial strength and stability, growth rate and size of the system. Smoothie King now operates over 600 locations throughout the world.

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact Information