SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 04, 2010 14:52 ET

Celsius Engages Zenith International to Evaluate Strategic Options for Growth

BOCA RATON, FL--(Marketwire - October 4, 2010) -  Celsius Holdings, Inc. (NASDAQ: CELH) announced today that it has engaged Zenith International to evaluate strategic options and avenues for growth. Zenith International is a top-tier strategy consulting firm specializing in the food and beverage industry, having worked with some of the biggest brand-owners in the sector. Zenith will focus on providing options that include increasing distribution, market expansion and strategic capital alternatives.

"We are pleased to be working with Celsius and believe it has a compelling business opportunity. The pre-exercise and weight management markets where it is positioned are some of the fastest growing beverage and supplement segments. With Celsius' unique MetaPlus™ technology, its multi-year investment in clinical studies that substantiate its claims, its proven ability to innovate, and widespread distribution in major retailers, it is well positioned for growth. Given these unique attributes, we believe there are numerous companies who would be interested in partnering with Celsius," said Ross Colbert, Managing Director for Zenith International.

Steve Haley, Celsius Chief Executive Officer, added: "We are excited to be working with Zenith, one of the most prestigious firms in the beverage industry with a proven history of creating mutually beneficial partnerships around the world. Our company has been very successful creating the MetaPlus technology, significant distribution and consumer acceptance. Now we believe that the fastest path to exploit this foundation is with a strategic partner and the experience and contacts of Zenith will expedite this process."

Celsius' products are positioned as great tasting, pre-exercise fitness drinks that burn calories, reduce body fat, energize metabolism, increase endurance, and provide lasting energy. Celsius has a unique technology with its MetaPlus formula that has seven clinical studies completed over the last five years that substantiates its claims. Celsius has taken this formula into beverages, powder packets, and soon to be released shots. The company has shown it can innovate and has gained distribution in over 30,000+ retailers throughout the US. Celsius has some international distribution and has had inquiries worldwide for partnerships.

About Celsius
Celsius®, Your Ultimate Fitness Partner, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, reduces body fat, energizes metabolism, and provides lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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