SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

November 12, 2010 16:51 ET

Celsius Expands Partnerships to Penetrate Health & Nutrition Channels

Pre-Exercise Leader Leverages New Relationships With Select Nutrition Distributors and Natrol

BOCA RATON, FL--(Marketwire - November 12, 2010) - Celsius Holdings, Inc. (NASDAQ: CELH) announced today new relationships with Select Nutrition Distributors, a division of UNFI, and Natrol to further expand its distribution to health and nutrition retailers. Select Nutrition Distributors and Natrol have experienced teams of sales representatives that are knowledgeable in nutrition and service the health and wellness retailer. That knowledge will be especially beneficial when representing Celsius®, the fastest growing pre-exercise supplement drink, clinically proven to burn calories, reduce body fat, energize metabolism, and provide lasting energy. These new relationships build upon the recent addition of Europa Sports as a distributor and further the strategy of creating multiple paths to market.

"We're making rapid progress executing on our strategy to implement a hybrid distribution model. The model encompasses best in class distributors for each class of trade," said Kelly Michols, Sr. Vice President of Sales. "We are excited to add Select Nutrition Distributors and Natrol as important partners as we execute our strategy."

About Celsius
Celsius®, Your Ultimate Fitness Partner™, is a great tasting pre-exercise supplement drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, and no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at http://www.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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