SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

March 23, 2010 08:05 ET

Celsius Gains Distribution at Cumberland Farms

Celsius to Be Available at Over 600 Convenience Store Locations in the Northeast

DELRAY BEACH, FL--(Marketwire - March 23, 2010) -   Celsius Holdings, Inc. (NASDAQ: CELH) announced today that Celsius®, Your Ultimate Fitness Partner™, will be available at Cumberland Farms locations beginning in April. The stores will carry three delicious flavors of Celsius in their coolers including Sparkling Orange and Wild Berry, and Green Tea Raspberry Acai.

According to Kelly Michols, VP of Sales at Celsius, "The Cumberland Farms is a great place to go for the active Celsius customer as they have a goal to be the number one location for consumers on-the-go. Many exciting changes are occurring within the stores including the addition of Celsius to their merchandise mix."

Celsius®, Your Ultimate Fitness Partner, has been scientifically shown to burn calories and provide lasting energy, and when combined with exercise reduces body fat and builds lean muscle. Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®,Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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