SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

December 28, 2009 08:05 ET

Celsius Gains Distribution at Stop & Shop and Giant Supermarkets

The Original Calorie Burner to Be Available at Leading Supermarkets Spread Throughout Northeast and Mid-Atlantic States

DELRAY BEACH, FL--(Marketwire - December 28, 2009) - Celsius Holdings, Inc. (OTCBB: CSUHD) announced today that Celsius® the original calorie burning beverage, will soon be available at Stop & Shop and Giant supermarkets, with more than 554 stores throughout New England, New York, New Jersey, Virginia, Maryland, Delaware, and the District of Columbia. Stop & Shop strives to stand out from the competition by providing the best products, best quality, the best prices and the best choices for a healthy lifestyle.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Multiple clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

Stop & Shop and Giant will carry popular Wild Berry, Green Tea Raspberry Acai and Green Tea Peach Mango flavors, sold in four packs, and found in the Healthy Living section of the stores.

Kelly Michols, VP of Strategic Sales of Celsius, says, "We are very pleased to expand our footprint in the Northeast and Mid Atlantic regions with new distribution in prominent retailers such as Stop & Shop and Giant supermarkets."

Celsius is available nationwide and comes in seven flavors (Orange, Wild Berry, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai) each containing no sugar, no high fructose corn syrup, no artificial flavors, colors, or preservatives, no aspartame and very low sodium.

Celsius is scientifically shown to burn 100 calories and more per can or packet by raising metabolism and providing sustained energy. Celsius On-the-Go stick packets are now available that can be easily mixed with water for a convenient, delicious way to burn extra calories.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUHD) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.