SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

May 11, 2011 07:10 ET

Celsius Holdings Reports First Quarter 2011 Results

Company Intends to Become a Non-Reporting Company

DELRAY BEACH, FL--(Marketwire - May 11, 2011) - Celsius Holdings, Inc. (OTCQB: CELH), the creator and marketer of Celsius®, Your Ultimate Fitness Partner™, today reported their results of operations for the first quarter ended March 31, 2011.

Revenue for the quarter totaled $2.2 million as compared to $2.3 million for the same quarter in 2010, a decrease of 5.6%. The Company recorded a net loss of $460,000 for the 2011 quarter as compared to $5.9 million for the same period last year, or ($0.02) and ($0.40) per share, respectively.

The Company also announced its intention to deregister as a reporting company under the Securities Exchange Act of 1934, as amended. The Company believes that given its downsized level of operations, it is in the best interests of its shareholders not to incur the expenses associated with being a reporting company. It's the Company's intention to continue to issue quarterly financial information. The Company's shares and warrants will continue to trade in the over-the-counter market following deregistration.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTCQB: CELH) markets Celsius®,YourUltimate Fitness Partner, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®,Your Ultimate Fitness Partner, is available at http://www.celsius.com.

Forward-Looking Statements
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Celsius Holdings, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
(Unaudited)
March 31December 31
ASSETS20112010
Current assets:
Cash and cash equivalents$658,091$1,320,665
Accounts receivable, net1,728,1821,192,139
Inventories, net976,7351,563,753
Other current assets284,629138,310
Total current assets3,647,6374,214,867
Property, fixtures and equipment, net94,783101,895
Other long-term assets--
Total Assets$3,742,420$4,316,762
LIABILITIES AND STOCKHOLDERS' DEFICIT
Current liabilities:
Accounts payable and accrued expenses$2,639,044$2,771,166
Due to related parties, short-term portion50,44963,882
Total current liabilities2,689,4932,835,048
Convertible note payable, net of debt discount, related party2,000,0002,000,000
Due to related parties, long-term portion2,000,0002,000,000
Total Liabilities6,689,4936,835,048
Stockholders' Deficit:
Common stock18,51518,515
Additional paid-in capital36,132,84336,101,998
Accumulated deficit(39,098,431)(38,638,799)
Total Stockholders' Deficit(2,947,073)(2,518,286)
Total Liabilities and Stockholders' Deficit$3,742,420$4,316,762
Celsius Holdings, Inc. and Subsidiaries
Condensed Consolidated Statements of Operations
(Unaudited)
For the Three Months Ended March 31,
20112010
Net revenue$2,205,897$2,336,884
Cost of revenue1,399,3661,500,563
Gross profit806,531836,321
Selling and marketing expenses817,3964,755,452
General and administrative expenses387,4831,354,178
Loss from operations(398,348)(5,273,309)
Loss on extinguishment of debt-322,356
Interest expense, net61,284256,819
Other expense61,284579,175
Net loss$(459,632)$(5,852,484)
Weighted average shares outstanding - basic and diluted18,515,57514,695,512
Loss per share - basic and diluted$(0.02)$(0.40)

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