SOURCE: Celsius Holdings, Inc.

February 12, 2007 06:00 ET

Celsius, Inc., Maker of Earth's First Calorie Burning Soda, and DTM Distributing, Bring Nation's Hottest Beverage to the Twin Cities Region

DELRAY BEACH, FL -- (MARKET WIRE) -- February 12, 2007 -- Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, earth's first calorie burning soda and one of the hottest new beverages in the market today, will be available to Twin Cities consumers through a recently signed agreement with DTM Distributing of Minneapolis and St. Paul. DTM Distributing has served the Twin Cities region for the past 18 years and specializes in non-alcoholic beverages. The addition of DTM Distributing enables the company to further its market penetration in the Northwest and is part of the company's overall strategy to provide nationwide distribution for Celsius®.

"Celsius'® packaging caught our attention first -- an award-winning bottle design that glows from blue to orange like a flame, perfectly conveys its calorie burning capabilities," said Dan McNaughton, President and Owner of DTM Distributing. "Once we tasted it, we were hooked, and we knew that the sophisticated Minneapolis market of professional women and men, and health-oriented individuals would quickly appreciate its nutritional ingredients."

"We are excited for DTM Distributing to join us as a partner in our distribution network. The fact that they have over 2200 accounts and have already obtained authorization for Celsius® in two upscale grocery and drug chains is a testament to their superior level of customer service," said Steve Haley, CEO of Celsius, Inc., the maker of Celsius®.

About Celsius®

Celsius® has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Celsius® contains a healthy blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius® contains none of the bad ingredients typically found in soft drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius® is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.

Celsius® is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients.

Celsius® has received many awards, accolades and broad recognition for its innovation and appeal to the consumer. Most recently, respected industry analysts DataMonitor ranked Celsius® and calorie burning beverages as the "Number One Food and Beverage Trend for 2007." The company has been recognized as Beverage Industry Magazine’s “Best New Product - 2005,” and CSP Retailer’s Choice “Finalist for Soft Drinks 2006.” Celsius® has been featured on more than 725 television newscasts including the "Today" show on NBC with Matt Lauer.

Celsius® is available in 5 great tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12-ounce bottle of Celsius® retails for about $1.99. For more information and to review the clinical study, visit

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius® through its wholly owned operating subsidiary, Celsius, Inc. Celsius Inc., a leader in the emerging $25 billion functional food and beverage category, is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed under the heading "Description of Business - Risk Factors" in Celsius Holdings' report on Form 8-K as filed with the Securities and Exchange Commission on February 2, 2007, and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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