SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 13, 2009 08:05 ET

Celsius Is Now Available at SUPERVALU

The Original Calorie Burning Beverage Is Now Available at the SUPERVALU® Family of Stores Including Jewel-Osco, Shaw's, Acme, Albertsons, Farm Fresh, Shoppers Food & Pharmacy and Cub Foods

DELRAY BEACH, FL--(Marketwire - October 13, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, is currently available at SUPERVALU's family of stores, including Acme, Albertsons, Cub Foods, Jewel-Osco, Shaw's/Star Market, Shoppers Food & Pharmacy, and Farm Fresh.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

SUPERVALU stores carry four popular Celsius flavors -- delicious sparkling Orange and Wild Berry and refreshing, non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in singles and four packs and can be found in the diet section of approximately 1,800 SUPERVALU store locations. Celsius will support SUPERVALU with radio and print ads in areas the stores are located.

Kelly Michols, Celsius' VP of Strategic Sales, says, "We are thrilled to be carried by SUPERVALU, a leading grocery retailer with unsurpassed recognition in the industry. As we expand our brand nationally, it is wonderful to be a part of the SUPERVALU family through their great network of stores such as Shaw's, Albertsons, Jewel-Osco, Acme, Farm Fresh and others."

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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