SOURCE: Celsius Holdings, Inc.

January 29, 2008 08:30 ET

Celsius Lands New Distributor RL Lipton

Northern Ohio Distributor Chooses Celsius to Satisfy Growing Market Demand for Better-For-You Beverages

DELRAY BEACH, FL--(Marketwire - January 29, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today their partnership with RL Lipton, a Northern Ohio Distributor known for their long history in the beer and soft drink business. RL Lipton services over 2,500 accounts with exceptional customer service and premier beers such as Corona, LaBatts, Rolling Rock, Stella Artois and a large variety of Non-Alcoholics (NA), such as Monster, Arizona Tea, Ever Fresh Juices and a variety of others. Celsius, the first healthy calorie-burning beverage that delivers sustained energy and great taste, backed by trusted science, is the most recent NA added to their growing portfolio.

"More and more consumers are becoming aware of better-for-you products in our market and are willing to pay a premium price to reap the benefits," said Steve Eisenberg, President, RL Lipton. "Celsius certainly has a unique healthy offering and was the most logical brand available to grow this side of our business. So, far we have been experiencing far more success and market acceptance than expected. Our entire team is excited to see what the warmer months will bring."

The Celsius Team joined efforts to adequately introduce Celsius by working with the RL Lipton sales team, merchandising the store shelves, sampling and selling. Celsius intends to continue their dedication and resources to help build the Northern Ohio market.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, QFC, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Walgreen's, Meijer, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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