SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

January 05, 2010 09:53 ET

Celsius Now Available at Rite Aid Drugstores Nationwide

The Original Calorie Burning Beverage to Be Available at One of the Nation's Leading Drugstore Chains With Over 4,800 Locations

DELRAY BEACH, FL--(Marketwire - January 5, 2010) - Celsius Holdings, Inc. (OTCBB: CSUHD) announced today that Celsius®, the original calorie burning beverage, is now available at Rite Aid drugstores nationwide. Rite Aid Corporation is one of the nation's leading drugstore chains with more than 4,800 locations in 31 states and the District of Columbia, with a strong presence on both the East and West coasts. Rite Aid is the largest drugstore chain on the East coast and the third largest drugstore chain in the U.S.

Three popular Celsius flavors are available at Rite Aid drugstores: delicious sparkling Orange and refreshing, non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in four-packs and will be found in the Diet section of the store.

Celsius will be featured as part of the Rite Weight Plan (, an online 10-week weight management program where consumers can enroll for free. The Rite Weight Plan provides easily accessible online tools to help consumers succeed at achieving their weight management goals.

According to Kelly Michols, VP of Strategic Sales at Celsius, "We are thrilled to become part of the Rite Aid drugstore chain. We commend Rite Aid's commitment to offering quality healthy beverage products to their customers and we feel that Celsius is a great addition to their merchandise mix."

Celsius®, the Original Calorie Burner, is a healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories and more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUHD) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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