SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 16, 2009 08:05 ET

Celsius, the Original Calorie Burner, Debuts New TV, Radio and Print Ads With "Burn Baby Burn"

New National Ad Campaign for Celsius Launches This October

DELRAY BEACH, FL--(Marketwire - October 16, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, is unveiling a new national television, print, radio and internet advertising campaign featuring the popular "Burn Baby Burn™" theme, starting this October, 2009.

The creative for the newest campaign, developed by Omni Advertising of Boca Raton, Florida, focuses on the "Burn Baby Burn" theme and highlights the health benefits of consuming Celsius, including revved metabolism, calorie burn, healthy energy, and great taste, and it's backed by science. According to Irina Lorenzi, VP of Innovation at Celsius, "We are broadening the audience of Celsius with advertising that has mass appeal, as today's savvy consumer is interested in a healthy beverage alternative that tastes great, is clinically shown to work and burns calories. We believe these new ads capture this philosophy beautifully. This national advertising campaign launches in perfect timing to support our growing nationwide retail distribution for Celsius."

The national 15 and 30 second TV commercials, now being broadcast on MSNBC, Bravo, CNBC, Lifetime, Lifetime Movies, TLC, E!, HGTV and The Food Network, seen below, feature a cross-section of health-conscious people on the go and encompasses today's busy lifestyles in a fun, upbeat way.

http://www.celsius.com/thehotspot/tags/video

The radio campaign, which can be heard on the Oprah Network on such shows as Oprah Show, Gayle King, Dr. Laura Berman and Dr. Maya Angelou; on Cosmo Radio which is the radio format of Cosmopolitan Magazine, Wake Up with Taylor, and also in major markets throughout the country. This ad which can be heard on www.celsius.com (click on New Radio Spots) focuses on Celsius' health benefits and great taste and encourages listeners to log on for a retail coupon. Many DJs across the country are now drinking Celsius and are raving about it on the air. The newest national print ad, seen above, is currently in US Weekly, First for Women, Woman's World and Woman's Health.

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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