SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 13, 2010 12:40 ET

Celsius Signs Europa Sports Distributor for Health and Fitness Channel

Celsius®, Your Ultimate Fitness Partner™, Increases Focus on Fitness

BOCA RATON, FL--(Marketwire - October 13, 2010) -  Celsius Holdings, Inc. (NASDAQ: CELH) announced today the company has signed Europa Sports to deliver Celsius to health and fitness facilities throughout the country. Europa Sports has an experienced team of sales representatives that deliver a portfolio of health and wellness brands to most gyms, health, and wellness accounts across the US. Europa Sports maintains its excellent service level through seven distribution centers throughout the US that provide direct delivery to accounts as well as an efficient telemarketing and fulfillment operation. In addition to training Europa personnel and launching promotions, Celsius Ambassador event teams work side by side with Europa personnel at fitness events, such as the recent Olympia Expo.

"Europa Sports is the country's leading supplier of sports supplements and is a strategic partner for Celsius in a market that contains some of our most loyal consumers," said Kelly Michols, Senior Vice President of Sales. "The health and fitness retail channel can be difficult to service as it consists of many independently owned or franchise accounts. By utilizing telemarketing and direct distribution, Europa has an effective sales and distribution strategy to service this market. Their service level is second to none."

"By teaming up with Celsius, we're reinforcing the message to our customers that we partner with quality brands and strive to offer the widest selection of products," said Eric Hillman, CEO of Europa Sports. "We're very selective with the brands we carry, and we firmly believe the Celsius line will be a great fit with the majority of our customer base."

About Celsius
Celsius®, Your Ultimate Fitness Partner, is a great tasting pre-exercise fitness drink that has been scientifically shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at

About Europa Sports Products
Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to not only mass market retailers, but also gyms, health food stores and specialty supplement retailers. Europa offers more than 5,000 products representing more than 200 of the industry's leading brands. Now with over 336,500 sq. ft. of space with seven locations strategically placed across the nation, Europa's quick and complete deliveries allow businesses to keep "Just in Time" inventory. It's just what businesses need to stay competitive and profitable. Europa is committed to excellence in service, product assortment and customer satisfaction.

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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