SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

February 24, 2010 08:05 ET

Celsius to Be Available at Casey's General Store

The Original Calorie Burner to Be Available at Over 1400 Locations

DELRAY BEACH, FL--(Marketwire - February 24, 2010) - Celsius Holdings, Inc. (NASDAQ: CELH) announced today that Celsius®, the original calorie burner, will be available at participating Casey's General Stores. Casey's General Store operates over 1400 stores in communities throughout the Midwest. In its cooler, Casey's General Store will carry three delicious flavors -- Green Tea Raspberry Acai and sparkling Orange and Wild Berry.

According to Kelly Michols, VP of Strategic Sales at Celsius, "We are excited to have Casey's General Store offer Celsius to its customers. Casey's culture encourages a friendly relationship between store managers and their customers as they are often located in small communities. This works well for Celsius as it is a fun product that people love to talk about and share with their friends."

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories and more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius, prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (CELH) markets Celsius®, the original, great tasting calorie burner that is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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