SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

September 02, 2009 11:27 ET

Celsius to Be Available at Duane Reade Stores Throughout Metro New York

The Original Calorie Burning Beverage to Become Available This October at More Than 250 Duane Reade Locations

DELRAY BEACH, FL--(Marketwire - September 2, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, will be available this October at more than 250 Duane Reade stores throughout metropolitan New York, New Jersey and Connecticut.

Celsius®, the Original Calorie Burner, is a healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Duane Reade will carry four popular Celsius flavors -- delicious sparkling Orange and Cola and refreshing, non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in four-packs and found in the Diet and Nutrition aisle.

Kelly Michols, VP of Strategic Sales of Celsius, says, "We are excited and proud to be carried by Duane Reade, one of the country's prominent drugstore chains. As we expand our brand nationally, it is wonderful to be a part of the well-known and popular Duane Reade chain."

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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