SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 22, 2009 08:05 ET

Celsius to Be Available at ShopRite Stores

The Original Calorie Burning Beverage to Be Available in More Than 200 ShopRite Locations in New York, New Jersey, Connecticut, Pennsylvania, Delaware and Maryland

DELRAY BEACH, FL--(Marketwire - October 22, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, will soon be available at the more than 200 ShopRite locations in New York, New Jersey, Connecticut, Pennsylvania, Delaware and Maryland. ShopRite stores are members of Wakefern Food Corporation, a retailer owned cooperative, which serves more than 5 million customers per week. Celsius will hit shelves at ShopRite throughout October 2009.

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

ShopRite stores will carry two popular Celsius flavors -- delicious sparkling Orange and refreshing, non-carbonated Green Tea Raspberry Acai. Celsius will be sold in four-packs and will be found in the diet section of the stores. Celsius will support ShopRite stores with radio and print ads in and around their markets.

Kelly Michols, VP of Strategic Sales of Celsius, says, "We are excited to be carried by such a successful and well-known name as ShopRite. As we expand our brand nationally, it is wonderful to be a part of the Wakefern family through ShopRite Stores."

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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