SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

December 18, 2009 08:05 ET

Celsius to Be Available in Marsh Supermarkets

Celsius Gains Distribution in Over 100 Marsh Supermarkets in Indiana and Ohio

DELRAY BEACH, FL--(Marketwire - December 18, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, will soon be available at Marsh Supermarkets, a leading regional food retailer headquartered in Indianapolis, Indiana. Marsh Supermarkets has 103 stores in Indiana and Ohio and is the largest pharmacy chain in the state of Indiana.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Five clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

Marsh Supermarkets will carry popular Orange, Wild Berry, Cola, Green Tea Raspberry Acai and Green Tea Peach Mango flavors, sold in four packs, and found in the Diet section.

Kelly Michols, VP of Strategic Sales of Celsius, says, "We are thrilled to now be available at Marsh Supermarkets, a leading retailer founded in 1931. Marsh Supermarkets provides us with significant distribution in important markets throughout Indiana and Ohio."

Celsius is available nationwide and comes in seven flavors (Orange, Wild Berry, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai) each containing no sugar, no high fructose corn syrup, no artificial flavors, colors, or preservatives, no aspartame and very low sodium.

Celsius is scientifically shown to burn 100 calories and more per can or packet by raising metabolism and providing sustained energy. Celsius On-the-Go stick packets are now available that can be easily mixed with water for a convenient, delicious way to burn extra calories.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

About Marsh Supermarkets:

Headquartered in Indianapolis, Marsh operates 98 Marsh Supermarkets and 5 O'Malia's Food Markets in Indiana and Ohio, with 41 Indiana pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases.

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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