SOURCE: Celsius Holdings, Inc.

January 13, 2010 10:41 ET

Celsius® Awarded "Best of 2009" by BevNET for "On The Go" Stick Packets

The Original Calorie-Burner's Newest Product Was Recently Chosen by Industry Leader and Recognized for Innovation and Excellence

DELRAY BEACH, FL--(Marketwire - January 13, 2010) - Celsius Holdings, Inc. (OTCBB: CSUHD) announced today that its new berry flavored "On The Go" stick packet has been awarded "Best of 2009" by BevNET and Beverage Spectrum Magazine. BevNET is an industry leading source for analysis of trends, innovation, and product development for non-alcoholic, ready-to-drink beverages. Celsius' "On The Go" stick packets mix easily with water for a convenient refreshing taste with the same benefits as the original calorie-burning ready-to-drink.

"Taking Celsius' exclusive calorie burning formula and transforming it into a 'powder stick' means that consumers can derive extra benefits beyond just great flavor," said John Craven, BevNET President as he delivered the award. "As Celsius grows, the powder packet will become as important as the beverage and is a great way to enjoy Celsius no matter where you are."

Celsius CEO and founder, Steve Haley, was featured as a guest speaker at BevNET Live Conference, the beverage entrepreneur and innovation forum attended by top industry professionals, in Santa Monica, CA. Mr. Haley discussed "Taking on the Big Guys," and he said "Because of strong consumer demand, Celsius continues to grow in the highly competitive environment. Through science, innovation and creative marketing, all important aspects for success, Celsius has become a leader of in the functional products category."

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Multiple clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing healthy energy.

Celsius is available nationwide and comes in seven flavors (Orange, Wild Berry, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai) each containing no sugar, no high fructose corn syrup, no artificial flavors, colors, or preservatives, no aspartame and very low sodium. Celsius is scientifically shown to burn 100 calories and more per can or packet by raising metabolism and providing sustained energy. Celsius "On-the-Go" berry packets are also available and can be easily mixed with water for a convenient, delicious way to burn extra calories.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUHD) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact Information