SOURCE: Celsius Holdings, Inc.

February 08, 2007 11:54 ET

Celsius®, Earth's First Calorie Burning Soda, to Be Distributed by Gretz Beer, Inc. in Pennsylvania

DELRAY BEACH, FL -- (MARKET WIRE) -- February 8, 2007 --Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, earth's first calorie burning soda and one of the hottest new beverages in the market today, will be distributed by Gretz Beer, Inc. of Norristown, Pennsylvania. Gretz Beer is the largest beer wholesaler in suburban Philadelphia and has been a family run concern for the past 50 years. Gretz is expanding their product offerings to include non-alcohol beverages and Celsius® was among the first selected by their team. Gretz will offer Celsius® to their substantial customer base of over 2000 accounts in Bucks, Montgomery, Delaware and Berks Counties. The addition of Gretz as a distributor enables the company to further its market penetration in the Northeast and is part of the company's overall strategy to provide nationwide distribution for Celsius®.

"People are demanding more from the foods they eat and the beverages they drink," said Mike Gretz, President of Gretz Beer. "Celsius® is one of the most innovative products we've ever seen. The product's great taste, unique blend of nutritional ingredients, and the clinical study, which validates that Celsius® burns calories, were appealing to us and to our customers."

"We are excited that Gretz, a substantial distributor that is known for their high standards in customer service, selected Celsius®. We're eager to launch Celsius® with Gretz in Pennsylvania as we have developed a replicable process to assist our new distributors in educating their sales teams and customers about the great taste and the benefits of Celsius®," said Steve Haley, CEO of Celsius Holdings, Inc. "Celsius® truly represents the next logical step in the evolution of soft drinks. As people continue to switch from regular soft drinks to diet drinks, with Celsius® they can now enjoy a great tasting calorie burning drink as part of their daily lifestyle. Once people are aware of Celsius®, and have tasted it, they become very loyal to it."

About Celsius

Celsius® has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Celsius® contains a healthy blend of ingredients, including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius® contains none of the bad ingredients typically found in soft drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius® is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.

Celsius® is not a replacement for exercise and is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients.

Celsius® has received many awards, accolades and broad recognition for its innovation and appeal to the consumer. Most recently, respected industry analysts DataMonitor ranked Celsius® and calorie burning beverages as the "Number One Food and Beverage Trend for 2007." Celsius® was recognized as Beverage Industry Magazine's "Best New Product - 2005," and CSP Retailer's Choice "Finalist for Soft Drinks 2006." Celsius® has been featured on more than 725 television news casts including the "Today" show on NBC with Matt Lauer.

Celsius® is available in 5 great tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12 ounce bottle of Celsius® retails for about $1.99. For more information and to review the clinical study, visit

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius® through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc., a leader in the emerging $25 billion functional food and beverage category, is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed under the heading "Description of Business - Risk Factors" in Celsius Holdings' report on Form 8-K as filed with the Securities and Exchange Commission on February 2, 2007, and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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