SOURCE: Celsius Holdings, Inc.

August 14, 2007 17:39 ET

Celsius® Teams Up With Detroit-Based, Intra State Distributors to Access Their 5200 Customer Accounts

South East Michigan Distributor Will Bring Celsius Into All Channels of Trade

DELRAY BEACH, FL--(Marketwire - August 14, 2007) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the innovative beverage credited for creating the negative calorie category that's revolutionizing the beverage market, will be entering South East Michigan. The agreement with Intra State Distributors covers all channels of trade, such as gyms, hotels, corporate cafeterias, hospitals, grocery, convenience, restaurants, cafés, and more. Being a leader in Michigan, known for introducing successful brands such as Glacéau Vitaminwater and FUZE Beverages, this partnership is positioned for long lasting profitable achievements.

"Intra State has the infrastructure to successfully support the launch and growth of a new promising brand in their market," said Dick McGee, COO of Celsius, Inc. "They have a strong management team that will be able to provide attention to & maintain customers interest in Celsius. They are thinking ahead and keeping their operations strong and focused with multiple innovative strategies, such as a team approach of combining their sales reps and spot merchandisers."

"Overall we are impressed with this new calorie burning category in the beverage industry, and see Celsius as the best product to enter it with," said Tim Dabish, Owner, Intra State Distributors, Inc. "Consumers are expecting healthier alternatives and want more from their beverages today. Celsius tastes great and multiple studies have shown that it can raise metabolism for over three hours and burn over 100 calories with just one bottle. We are convinced that we are bringing aboard the next big thing in beverages."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is available at leading retailers such as Albertsons, Raleys, Kowalskis, Vitamin Shoppe, Hi-Health, Valero, Diamond Shamrock. Hannaford Supermarkets, Heinens, Snyders, Sweetbay Supermarkets, Discount Drug Mart, Kroger, King Soopers and Market Baskets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our report on Form 10-QSB filed with the Securities and Exchange Commission on July 16, 2007 and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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