SOURCE: Celtra


November 16, 2011 09:00 ET

Celtra and Akamai Partner for Global Delivery of Mobile Rich Media Ad Formats

Companies' Solutions Enable the Best User Experience and Performance for Mobile Rich Media Ads for Advertisers, Agencies, Publishers and Mobile Ad Networks

CAMBRIDGE, MA--(Marketwire - Nov 16, 2011) - Celtra Inc., the provider of the industry's most popular self-service platform for rich media advertising and analytics across mobile devices, today announced that it has joined Akamai Technologies, Inc.'s NetAlliance Partner Program. Celtra's involvement in the NetAlliance Partner Program will support Celtra's ability to deliver the best possible user experience within rich media ads across mobile devices. By leveraging Akamai's leading cloud platform, Celtra will further optimize the performance of its various rich media ad units for its customers around the world.

Celtra's AdCreator provides the most flexible and easy to use platform for creating, optimizing and tracking rich media ads on the widest array of mobile devices. Formats supported include in-app and mobile web advertising across HTML5 devices, including smartphones and tablets to maximize user engagement. Akamai's platform enables enterprises to provide secure, high-performing user experiences on any device, anywhere. Celtra will integrate with Akamai's HD Network to ensure all types of media available in Celtra-based ads have the best possible performance wherever they're played.

"Akamai has a long history working with publishers, agencies and brands to deliver high quality, innovative advertising campaigns online," said John Sconyers, Senior Director of Media Channels, Akamai. "Celtra delivers an impressive rich media mobile advertising user experience, and together we'll deliver dynamic content to engage consumers and optimize campaigns."

"As the leader in targeted mobile advertising, our goal is to provide the most value to all members of the content ecosystem; advertisers, publishers and consumers," said Paran Johar, Chief Marketing Officer, Jumptap, a customer of Celtra. "Celtra's relationship with Akamai ensures that the rich media ads offered to our advertisers perform as they were intended, at the highest capability across all platforms. These rich media ads give advertisers a new, engaging way to connect with consumers on a deeper and more relevant level."

"Ensuring the best possible user experience and performance of our Rich Media Ads for our global customer base is a top priority, so leveraging Akamai's global cloud platform was a logical fit for us," said David George, COO, Celtra. "We're excited to be part of the Akamai NetAlliance Partner Program because it broadens the opportunities for great mobile advertising. Our platform coupled with Akamai's HD Network makes it easier than ever for advertisers to reach their audiences anywhere, with highly engaging rich media formats on HTML5 enabled phones and tablets."

About Celtra Inc.
Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns. Celtra's ads maximize reach because they can run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands like Volvo, Adidas, Sprint, Starwood Hotels and Resorts, Paramount Pictures, Wrigley, Starbucks and Kmart have utilized Celtra's ads. For more information, follow-us at or @CeltraMobile on Twitter.

In addition, Celtra has opened new offices in New York City and Los Angeles to better support its growing customer base of leading agencies and publishers.