SOURCE: Celtra


October 04, 2011 09:00 ET

Celtra Appoints Walt Doyle as New Board Member

Leader in Rich Media Mobile Display Advertising Attracts Mobile Advertising and Location-Based Services Pioneer

CAMBRIDGE, MA--(Marketwire - Oct 4, 2011) - Celtra Inc., the provider of the industry's first self-service platform for rich media advertising and analytics across mobile devices, today announced the addition of Walt Doyle to Celtra's Board of Directors. Mr. Doyle is the president and CEO of WHERE, Inc., the developer and publisher of the award winning services and the WHERE ads network, and North America's leading location-based media company. Earlier this year Mr. Doyle successfully navigated WHERE to a purchase by eBay (NASDAQ: EBAY) subsidiary, PayPal.

Mr. Doyle joins Celtra as the race to deliver rich advertising solutions to networks, agencies and publishers is reaching a fever pitch, fueled by the explosion of smart mobile devices. The need for ads that engage consumers and convert them to customers has driven interest in Celtra's flexible, easy-to-use AdCreator platform and rich media delivery capabilities. With more than 15 years of experience in consumer media and technology, Mr. Doyle will help Celtra identify emerging technology trends and develop strategies for winning even more of the rich media advertising market.

"Celtra is at the forefront of innovation in mobile display technology. From ad creation and trafficking, to tracking and performance optimization, our AdCreator platform provides advertisers with the most comprehensive solution in the market today," said Miha Mikek, CEO of Celtra. "Walt understands the opportunity in front of Celtra and has helped companies in our position win in very competitive environments. His experience, insights and assistance in establishing the company's direction will be a tremendous advantage as we continue to innovate and make rich media mobile advertising accessible to even more advertisers. We couldn't be happier to have an executive of Walt's caliber joining our team."

Mr. Doyle is the president and CEO of WHERE (recently acquired by eBay), North America's leading location media company, where he's been since 2005. Prior to joining WHERE, Mr. Doyle was a general manager at MapQuest (AOL). He began his career working for Dow Jones in Hong Kong and then moved on to other successful, consumer-facing Web companies such as GameSpot (CNET), Net2Phone (IDT) and DialPad (YHOO). Mr. Doyle was named a finalist in the Ernst & Young Entrepreneur Of The Year program (2010) and also named a Massachusetts High Tech All Star. He also serves on the leadership board of the Massachusetts Technology Leadership Council and is actively engaged in advisory capacities with numerous mobile start-ups in the Boston area.

"The Celtra team is poised to win the rich media advertising race, which is one of the hottest areas of mobile computing. I'm tremendously pleased to be a part of a nimble, innovative player that already has marquee clients and an offering that significantly lowers the barriers for advertisers to develop beautiful, engaging mobile ads to reach more customers wherever they are."

About Celtra Inc.
Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns. Celtra's ads maximize reach because they can run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands like Volvo, Adidas, Sprint, Starwood Hotels and Resorts, Wrigley, Starbucks and Kmart have utilized Celtra's ads. For more information, follow-us at or Twitter@CeltraMobile. Celtra is headquartered in Cambridge MA, with offices in New York, Los Angeles, London, and Ljubljana, SI.