SOURCE: Celtra


February 14, 2012 10:30 ET

Celtra Emerges as Leading Rich Media Platform for Mobile

AdCreator Adopted as Platform of Choice by Leading Agencies, Ad Networks, and Publishers Globally

CAMBRIDGE, MA--(Marketwire - Feb 14, 2012) - Celtra, Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced it achieved over 1000 percent year-over-year revenue growth in 2011 due to the wide adoption of its self-service platform, AdCreator. The company solidified its position as the leading mobile rich media advertising platform by establishing working relationships with leading agencies, ad networks and top tier publishers focused on leveraging the unique value of mobile rich media.

The mobile advertising industry saw a tremendous uptick in investment by agencies looking to reach their audiences on smartphones and tablets. Celtra embraced this shift and was used for auto, CPG, entertainment, and finance campaigns by leading agencies such as Carat, Digitas, Hill Holliday, Isobar Mobile, Joule, MEC, Mindshare, Mobext, Phonevalley and others. Some of these campaigns can be viewed at

"Celtra allows us to make brands come to life in mobile," said Michael Collins, CEO of Joule, a WPP agency. "Their ad formats create opportunities to engage consumers that we could not have delivered online. Most importantly, the results are tremendous."

Celtra Ads are available to run on the leading mobile ad networks such as Addictive Mobility, Jumptap, Mobile Theory, Mojiva, Verve Wireless and others in the U.S.; Bell Media in Canada; Adfonic and TAPTAP Networks in Europe; and cyber communications (cci) in Japan. In addition, Celtra's AdCreator has enabled several ad networks to bring rich media production in-house allowing their team to quickly and easily build cost effective rich media campaigns for their clients.

"Jumptap's creative team has been using AdCreator to create innovative and engaging rich media ad units for our advertisers," said Jonas Hellgren, Senior Vice President of Operations for Jumptap. "AdCreator's extensive ad formats and analytics provide us with the best rich media options to maximize mobile revenue and user engagement."

Publishers including CBS Interactive,, Miniclip, REA Media, Viacom, The Washington Post and many others domestically and internationally, are also benefiting from Celtra's advanced rich media capabilities by helping to enhance their mobile web and in-app inventory and improve the user experience.

"AdCreator has been the easiest platform for us to work with," said John Egan, Mobile General Manager for Miniclip America. "Engaging rich media experiences are increasingly important to our advertisers. Celtra has been instrumental in helping us to create new cutting-edge ad formats that drive deeper, relevant interactions between brands and the audience across our mobile games."

"Rich media is poised to become the dominant ad format for mobile advertising," said Mihael Mikek, CEO and Co-founder of Celtra, Inc. "Advancements in HTML5 and widespread adoption of the IAB's MRAID standard will accelerate usage of rich media by major interactive agencies, ad networks, and publishers around the globe. Equally exciting this year will be supporting our partners as they develop deeper, richer, multi-channel brand engagements that deliver a much greater return on mobile advertising spend."

From the start, Celtra's unique platform has been designed to enable scalable rich media advertising. AdCreator makes it easy for non-technical personnel to quickly and easily create beautiful, engaging rich media ad units that could easily run across the widest range of ad networks, premium publishers and DSPs. Celtra pioneered integration with all major SDKs and was among the first to implement MRAID, ensuring that advertisers can deliver the same creative executions across the mobile application landscape. Celtra's extensive, unparalleled range of HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. The company continues to introduce new ad formats which include innovative presentation, video, social media and location elements.

Celtra 2011 momentum highlights:

Customer Wins:

  • Celtra ads were delivered on more than 25 global ad networks
  • Celtra worked with the top 10 mobile exchanges, DSP Platforms and ad servers
  • More than 35 premium mobile publishers have sold and run Celtra's ad formats directly
  • Celtra delivered campaigns on behalf of eight out of the top 10 media agencies

Explosive Customer Demand:

  • Celtra opened offices around the world with locations in Boston, Chicago, New York, Los Angeles, London and Ljubljana.
  • 75 percent of campaigns were built directly by ad networks, publishers and agencies using Celtra's AdCreator platform in-house
  • Celtra established a strategic partnership with cci, Japan's leading total interactive marketing company, operating one of the largest premium ad networks in Japan

Excellence in Product Development:

  • Celtra's highly scalable AdCreator platform has served billions of ad impressions
  • Key product releases included enhanced UI, support of new ad formats and components and expanded reporting capabilities

About Celtra Inc.

Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns. Celtra's ads maximize reach because they can run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands like Volvo, Adidas, Sprint, Starwood Hotels and Resorts, Wrigley, Starbucks and Kmart have utilized Celtra's ads. For more information, follow-us at or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, London (UK), and Ljubljana (SI).