SOURCE: Celtra, Inc.

Celtra, Inc.

November 21, 2013 09:08 ET

Celtra Introduces New Adobe Photoshop Extension for AdCreator 3

New Feature Greatly Reduces Campaign Production Time by Allowing Ad Layout Import Directly From Photoshop Into AdCreator 3

CAMBRIDGE, MA--(Marketwired - Nov 21, 2013) - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, announced today the release of AdCreator Layout Extension for Adobe Photoshop, a new feature that allows designers using Photoshop for mobile ad creation to quickly import ad layouts directly into AdCreator.

AdCreator Layout Extension for Adobe Photoshop minimizes manual work and saves time by allowing for seamless import of design layouts with all assets into AdCreator 3, rather than exporting Photoshop designs into separate image assets, which then requires tedious reassembling. The extension supports multiple layouts allowing for complex, multi-page rich media ads.

"Producing a high-impact and engaging mobile rich media creative can be time-consuming and challenging. The AdCreator Layout Extension for Adobe Photoshop allows us to save precious production hours preparing assets and eliminates all traditionally tedious steps required to produce assets and layouts," said Matt Silliman, VP Director of Digital Operations at BBDO Atlanta. "This is critical as our development teams are typically tasked with producing various display deliverables all within a tight timeline. We're truly excited about this new feature."

The extension boasts several unique features including support for retina assets, support for several layouts within one file and ad, and the ability to import and add new layouts at any time -- not just when creating an ad -- and update them easily. When using the Photoshop extension, designers can keep all original layer effects and adjustments, such as shadows, and can also merge selected layers into one image, which reduces the number of assets and improves loading time.

"Celtra has always been committed to developing friendly and effective solutions for ad creation, allowing creative community to build ads quickly and easily and focus on building quality and engaging ad experiences. As more brand dollars move to mobile, it's becoming paramount to have a strong creative and the ability to quickly build, test and optimize will be essential," said Matevz Klanjsek, Celtra Co-Founder and Chief Product Officer.

About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra's AdCreator 3 platform, which is used by world's leading agencies, publishers and networks in more than 30 countries, is the only complete, SDK and ad server agnostic platform for rich media mobile advertising. Celtra's unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, San Francisco, Los Angeles, Chicago, London (UK), Tokyo (JP) and Ljubljana (SI).

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