SOURCE: Celtra


June 26, 2012 09:00 ET

Celtra Launches New AdCreator 3 for Mobile Advertisers

Most Widely Used Rich Media Mobile Advertising Platform Makes It Easier for Advertisers to Directly Create, Manage, and Track Effective Mobile Display Campaigns

CAMBRIDGE, MA--(Marketwire - Jun 26, 2012) -  Celtra Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced the launch of its all new AdCreator 3 to provide mobile advertisers with a brilliantly simple rich media ad production and delivery platform that offers a superior consumer experience. AdCreator 3, which is used by Agencies, Publishers and Ad Networks in more than 18 countries, is the only complete, SDK-agnostic, mobile ad creation platform for building, trafficking and tracking effective rich media mobile advertisements.

"AdCreator 3 is a tremendous leap forward in technology and features as compared to its previous version. Designed for the mobile ecosystem, AdCreator 3 is the most advanced and reliable rich media platform on the market with more than 70 new features that make mobile display advertising more effective while reducing the complexity of campaign execution. Celtra really delivers on the promise of a scalable and platform-agnostic solution," said Mihael Mikek, Celtra founder and CEO. "At Celtra, we're less interested in following industry norms -- and we're incredibly focused on innovating and reinventing the book on mobile advertising. That's what we've done with AdCreator 3."

Truly independent and agnostic mobile ad distribution platform

AdCreator -- used by 8 out of the top 10 media agencies as well as the top 25 global ad networks, 35 premium publishers and 10 mobile exchanges, DSP Platforms and ad servers -- enables anyone, even those without any software development skills, to quickly create, manage, and measure rich, engaging campaigns that can reach the broadest possible audience without the installation of any proprietary SDKs. Celtra customers can easily create the full range of IAB ad formats, from expandable banners to full page video interstitials, and optimize them to run either in-app or via the mobile web. Advertisers leverage Celtra's ads to deliver a consistent, reliable brand experience, targeting smartphones and tablets, across the widest list of mobile ad networks, premium publishers and DSPs.

Effective ads that deliver real marketing value

AdCreator 3 draws upon Celtra's mobile industry expertise and deep understanding of user behavior to deliver more than 70 new rich media ad features, which brands and agencies can optimize further with a dynamic mix of high quality ad formats and more than 20 components. The ad formats natively adapt to where they are placed and display perfectly on the specific phone, phone size, screen size, particular game or app. AdCreator 3 also brings significant user experience improvements that make creating an ad easier than ever before, including a complete visual overhaul of the UI to improve ad building experience and provide additional working area.

"Through working with Celtra, Joule has been able to expand the boundaries of mobile advertising and execute new forms of branded experiences. Using AdCreator 3's enhanced creative and technological capabilities, we are building more immersive, multi-channel brand engagements that can seamlessly connect our clients to their consumers," said Michael Collins, Global CEO, Joule.

"Celtra's core expertise has been to push the envelope with their unique, technology-driven approach to engaging rich media mobile experiences," said Phuc Truong, Managing Director of Mobext. "Their AdCreator 3 platform has accelerated the adoption of mobile advertising by making it easy to push the creative boundaries for our clients while reaching the right audience for their media buys more seamlessly."

Complete solution for ad creation and delivery

"We asked and Celtra delivered, creating a 360 degree platform which allows us to build once and deliver across devices and properties with a single click," said Paran Johar, Jumptap Chief Marketing Officer. "Using AdCreator, our in-house team can quickly create the full range of mobile display ad products and optimize them to run on either in-app or on the mobile web on any HTML5 smartphone or tablet. The effect is deeper, richer, multi-channel brand engagements that give our clients much greater return on their ad spend."

Celtra continues to pioneer new ad formats, which include innovative presentation, video, gaming, location and social media elements. AdCreator 3 provides brands, agencies and publishers with the most flexible and easy-to-use platform for creating, optimizing and tracking rich media ads on the widest array of mobile devices around the world. It supports mobile apps and web media and all major mobile OS to maximize user engagement with ads.
For more information on Celtra's new AdCreator 3, visit:

About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra's unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, London (UK), and Ljubljana (SI).