SOURCE: Celtra

Celtra

December 12, 2013 13:35 ET

Celtra Unveils AdCreator 3 Creative Enhancement Including YouTube Player and Instagram Feed

Advancement in Creative Capabilities Empowers Agencies and Brands to Deliver Enhanced Mobile Advertising Offerings

CAMBRIDGE, MA--(Marketwired - Dec 12, 2013) -  Celtra Inc., the industry leader for rich media mobile ad creation, serving and analytics, today announced a creative package upgrade for AdCreator 3, building upon the easy-to-use and powerful features available through the platform.

The update enables marketers to enrich their ads with Instagram and YouTube content as well as with several new engaging features. Additionally, with the introduction of page transitions, layers and advanced object nesting it significantly improves the user experience, streamlining the ad creation process for immersive and effective mobile advertisements.

These added capabilities allow AdCreator 3 users more freedom to construct and configure ad designs as desired, not only reducing campaign development time but also enabling agencies and brands to deliver superior mobile advertising experiences.

"We're always looking for opportunities for our creative to elevate industry standards and leverage emerging platforms and capabilities," said Alan Schulman, VP Chief Creative Officer of SapientNitro NY. "Celtra has emerged as a real leader in providing us the tools to execute rich, innovative mobile brand experiences -- and we're look forward to taking advantage of their recent platform enhancements to strengthen our mobile creative ad units and experiences even further."

This upgrade in AdCreator 3 expands upon the strong array of video capabilities already available through the platform. Brands and agencies can now leverage YouTube videos directly within mobile ads. Videos played through this new capability are tracked by YouTube's video analytics as well as AdCreator 3's standard, best in mobile advertising market video analytics.

AdCreator 3 Instagram integration adds to the impressive social pack of features already accessible within the platform. A fully customizable and dynamic Instagram feed, seamlessly embedded into rich media ads, allows brands to easily leverage existing branded content.

"AdCreator 3 is a comprehensive mobile display advertising solution used equally by everyone involved in running mobile ad campaigns. We like to pay additional attention to creatives, enabling them to easily and quickly build beautiful and effective ads," said Matevz Klanjsek, Celtra Co-Founder and Chief Product Officer. "The newest creative enhancements deliver just that. Numerous features allow designers to focus on the creative and build even more sophisticated ads using the latest technology."

About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra's AdCreator 3 platform, which is used by world's leading agencies, publishers and networks in more than 30 countries, is the only complete, SDK and ad server agnostic platform for rich media mobile advertising. Celtra's unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, San Francisco, Los Angeles, Chicago, London (UK), Tokyo (JP) and Ljubljana (SI).

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