SOURCE: HealthSport, Inc.

March 28, 2007 09:30 ET

Cenergy Communications Retained to Assist in Market Launch of Enlyten Strip Products

EAST AURORA, NY -- (MARKET WIRE) -- March 28, 2007 -- HealthSport, Inc. (OTCBB: HSPO) announced today that it has retained Cenergy Communications to assist in launching its Enlyten strip products. Cenergy is a full-service communications, consulting and creative branding firm. Enlyten products are bi-layer edible film strips that deliver nutritional supplements, including electrolytes, in a fast and efficient manner. Cenergy will handle product-introduction activities, retail activation, packaging, event marketing and public relations for each Enlyten product introduced.

According to Dan Kelly, president of HealthSport, Inc., "Cenergy was one of the few marketing firms we talked to that could do it all, from traditional advertising to activation at the retail level. Those capabilities, coupled with their strong sports-marketing focus, made this choice the right one for HealthSport."

John Cimperman, principal of Cenergy, added, "The Enlyten brand is a great fit for Cenergy and a complement to our existing account base. We are looking forward to working with this exciting new product line, and we see many possibilities for reaching out to multiple audiences as we introduce this new strip technology."

About HealthSport, Inc.

HealthSport, Inc. is a company focused on providing better health through natural products. Its flagship product is an electrolyte strip for people who exercise and compete in athletic competitions. For more information, visit www.healthsportinc.com and www.enlytenstrips.com.

About Cenergy

Cenergy is a full-service brand-activation firm specializing in packaged goods and sports and entertainment marketing. In addition to traditional advertising, Cenergy delivers event marketing, sales promotion and sponsorship-activation services to its clients. The firm represents local, national and international brands, including The Mentholatum Company, Inc.; Right Guard Xtreme; Allergan Inc.; Aussie Vineyards; Time Warner; Toronto Blue Jays; and NFL Network. For more information on Cenergy, visit the firm's website at www.cenergycom.com or its blog at www.728main.com.

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Safe Harbor Disclaimer: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.

Contact Information

  • For investor information, contact:
    The Del Mar Consulting Group, Inc.
    Attn: Robert Prag
    Ph: (858) 794-9500

    Z A Consulting
    Attn: David Zazoff
    Ph: (212) 505-5976

    Mercantile Ascendency NewsWire
    Angela Junell
    214-461-3400
    ajunell@mercantileascendency.com

    For product information, contact:
    Cenergy Communications
    Attn: Susan Kirkpatrick
    Ph: (716) 652-7400