SOURCE: Centerstone


July 20, 2011 06:00 ET

Centerstone Breaks Ground on First New Construction Hotel

BIRMINGHAM, AL--(Marketwire - Jul 20, 2011) - The first new construction Centerstone hotel, located at 120 N. High Street, broke ground this month in downtown West Chester, Pa. The 76-room property is being erected on the site of the historic Warner (Bros.) Theatre. McFadden Hotel Group LLC of West Chester, owners of the property, along with architects Bonsal Shafferman of Bethlehem, Pa., and NorthStar Construction of Allentown, Pa., will preserve the architecture of the 1930s building to serve as the hotel facade and main lobby. Scheduled to open in May 2012, the Centerstone Hotel - Warner Theatre will be nestled among 30 restaurants and storefronts spanning three blocks and serves as the only hotel in the downtown district.

The Centerstone Inns, Hotels and Plaza Hotels brand was launched in May 2011 by Owner and CEO Steven Belmonte to remove any unreasonable terms and mandates on franchisees. Centerstone provides a viable franchise alternative, featuring a low cost of entry, low fee structure, short-term agreements, Internet marketing support, dynamic reservation system and more. At present, the company has executed 8 license agreements and another 15 deals in the pipeline -- none of which involve Key West Inn property conversions also in progress.

"When the Centerstone brand was announced earlier this summer, it really turned my head and those of our business partners," said Brian McFadden, President of McFadden Hotel Group LLC. "This group brings a fresh attitude to franchising. They have found the right formula to balance the needs and wants of today's travelers with the needs and wants of today's hotel owners who desire to stay in business and make a buck. We looked at Marriott, Hilton and a few other brands, but when you compare their licensing structure to what is offered by Centerstone, there is no competition."

The Centerstone Hotel - Warner Theatre will include 6,000 square feet of commercial storefront space outside the entrance on the main street. The hotel will feature an indoor pool, hot tub, fitness center, and meeting facility to accommodate approximately 80 people. The 1,500 square feet of function space can double as a catering facility. Due to the abundance of restaurants in the immediate area, no full-service eatery will be offered onsite, but a Pantry concept and Breakfast Room with buffet will be offered.

Belmonte echoed McFadden's enthusiasm, saying: "We are thrilled to be launching Centerstone with a new construction hotel out of the gate. The immediate and widespread interest among franchisees looking to brand their hotels as Centerstone is a good indication that the new franchise is on solid ground."

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Contact Information

  • For more information, contact:
    Barb Worcester
    Tel: (440) 930-5770
    Email Contact
    Steve Belmonte
    Centerstone Hotels
    Tel: (407) 654-5540
    Email Contact