SOURCE: Enrollment Rx

Enrollment Rx

August 02, 2016 08:00 ET

Central Wyoming College Selects Enrollment Rx CRM to Automate Admissions Processes

In Support of Systematic Recruitment Strategy, CRM Will Drive New Efficiencies to Save Time and Costs, Improve the Applicant Experience

SCHILLER PARK, IL--(Marketwired - Aug 2, 2016) - Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced that Central Wyoming College (CWC) has selected Enrollment Rx to automate admissions processes. Facing declining enrollment numbers and budget restrictions, the community college is implementing the new CRM under a broader recruitment strategy to be more proactive, consistent and efficient when communicating with applicants and students. With Enrollment Rx in place, CWC will be more efficient in how they serve students, setting the foundation to increase engagement and improve yield rates.

A two-year community college with multiple campuses across Wyoming, CWC faculty and staff are committed to delivering an exceptional college experience to every student. Previously, CWC used antiquated recruiting software in conjunction with an abundance of spreadsheets and Google sheets - disparate systems that made it difficult to "connect the dots" and determine why a student was attracted to the school. Following hours of demos with several vendors, CWC selected the cloud-based CRM and applicant portal from Enrollment Rx to automate processes and enable the economy of scale for every applicant to receive the best experience possible.

"All of the things that we struggled with in terms of keeping track of a student record have now come together in a single system with Enrollment Rx," said Patrick Edwards, Director of Admissions at Central Wyoming College. "It quickly became evident that Enrollment Rx offers a tremendous amount of untapped potential that we hadn't thought of previously. Other products we looked at lacked that capability unless we added on another module, and more expense."

Enrollment Rx will serve as a strategic technology platform to help the Admissions and Marketing teams determine what the ideal CWC student looks like and inform how to better pursue and meet the needs of those students. Different departments will rely on the CRM and the branded portal to share a consistent message across digital channels and communicate more effectively to improve conversion and retention rates.

"Enrollment Rx is very powerful in that it reaches students where they are and with personalized messages that are stage appropriate," said Lori Ridgway, Director of Marketing, Central Wyoming College. "Now we are set up incredibly well to continue our evolution from reactive to proactive outreach, from simply reporting on activity to actively recruiting students and engaging with all stakeholders."

Part of the Enrollment Rx suite of solutions, Events Rx, will offer CWC functionality they previously lacked, enabling them to capture all data related to applicant and student participation in campus tours and bigger college events. They will also now be able to automate workflows, such as notifications to make a follow-up phone call, to keep better track of touch points and provide students with the hands-on experience they expect.

"Automation was a must. It was taking us way too long to get things done manually," said Edwards. "I look forward to the Enrollment Rx functionality that will help us stay laser focused on follow-ups and touch points that we need to have. There's so much ground we can gain in freeing up time that can be spent talking to students and building relationships."

Concluded Ridgway: "I'm very impressed with the Enrollment Rx team. They didn't use a cookie cutter approach and have been responsive to our vision. They took the time to listen and understand our goals to help us be smart about how we communicate with students."

About Enrollment Rx
Enrollment Rx is a higher education technology company delivering innovative Constituent Relationship Management (CRM) solutions. Built on the Salesforce cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their business for tomorrow.

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