October 13, 2012 03:30 ET

Centralizing Market Research Activities Can Save Valuable Time and Resources, Says Cint

STOCKHOLM, SWEDEN--(Marketwire - Oct. 13, 2012) - Turning to a single platform as a "one-stop shop" for a variety of market research needs can streamline the process of gathering consumer opinions from start to finish, says Cint, the developer of OpinionHUB, an open marketplace for accessing insights from around the world.

As the do-it-yourself (DIY) market research industry thrives, the breadth and scope of available opinion gathering services has likewise grown considerably. However, quite often these tools have been presented through exclusive partnerships, rather than being offered through one comprehensive platform. This means that activities can become more complex and time consuming than they need to be.

For example, a sports shoe brand that wishes to poll marathon runners might contact a specific company that owns a survey panel of people who have recently registered for a marathon. The next day, the same brand might want to conduct a survey about the importance of design versus price among mothers buying shoes for their children, and would possibly reach out to a different company to reach the desired audience. Additionally, as globalization makes the perspectives of different cultures more and more vital, sourcing opinions from different countries presents a further complication.

On the other side of the equation, survey tool providers and brands wishing to develop their own market research communities often have to spend considerable effort and expenses on panel management and recruiting panelists. Fortunately, as Cint advises, there are solutions out there that directly connect companies, survey software developers, and consumers through one complete and inclusive platform.

Bo Mattsson, chief executive of Cint, comments: "Many professionals turn to a long list of providers in order to complete their research activities without considering the sheer effort and time it takes to chase down information from such a wide variety of different sources. Additionally, budgeting can be difficult due to the variation in time spent per project and the vast range of fee structures for market research software or survey tool access. By accessing one platform that centralizes all aspects of DIY market research, the entire process can be managed in a more efficient and cost-effective manner.

"For example, to answer the increasing complexities inherent in the industry, we created OpinionHUB, an open platform where panel owners and researchers can connect directly to exchange consumer opinions. All of our services revolve around OpinionHUB, which offers access to more than seven million people on 600 unique panels owned by respected organizations in 50 countries. Cint Access allows users to deploy targeted surveys directly to this community, Cint Link connects it to other survey tools, and Cint Engage helps brands develop and manage their own survey panels within this marketplace."

For more information on accessing opinions through DIY market research solutions, please visit

Contact Information