SOURCE: The SpendSmart Payments Company

The SpendSmart Payments Company

October 09, 2013 07:00 ET

The Centsible Life's Kelly Whalen Reaches Audience of Over 5,000,000 to Promote the SpendSmart Prepaid MasterCard for Families

Wraps Up National Radio Campaign for the SpendSmart 2013 Responsible Spending Campaign

DES MOINES, IA--(Marketwired - Oct 9, 2013) - The SpendSmart Payments Company (PINKSHEETS: SSPC) -- a provider of payment solutions that support smart spending habits -- announced today that Kelly Whalen, a mom blogger and brand ambassador, has wrapped up a national radio tour to promote the SpendSmart™ Prepaid MasterCard® to families across the U.S. as part of the Company's SpendSmart 2013 Responsible Spending Campaign.

The campaign focused on providing valuable resources for families, as millions of teens across the country took their initial steps towards financial independence with their first summer jobs. For many of these teens, managing money -- at any budget -- was uncharted territory. Kelly revealed the latest tips and tools that have personally helped her and other parents initiate the important conversation about responsible spending with their teens.

Her radio segments aired over two months in cities including Dallas, San Francisco, Las Vegas, Omaha, Detroit, and Washington DC, reaching an estimated audience of 5,000,000 listeners. Many radio stations also posted promos and information about the SpendSmart Card via their websites and social media channels.

Kelly is the owner and editor of the Centsible Life, a website which covers family, finances and fulfilling your dreams on a budget. Kelly has thousands of followers on Twitter, Facebook, and other social media sites. She has appeared on broadcast, print, and online media outlets including the Today Show, TLC, Money, Woman's Day, USA Today, and MSN Money -- offering consumers an experienced mom's perspective on the benefits of using financial literacy products. She's also a contributor to the SpendSmartCard.com Resource Center where her articles can be found.

"It has been a great opportunity to continue working with SpendSmart during their Summer 2013 Responsible Spending Campaign," said Kelly Whalen. "The SpendSmart card is great tool for families to teach and learn about financial independence."

"Moms listen to other moms, and Kelly, a mother of four and a mom who blogs on a range of products and services for children and teens, has hands-on experience with how the SpendSmart Card is used. Her radio segments are very informative and designed to help families encourage smart spending for teens," stated Mike McCoy, CEO of The SpendSmart Payments Company. "As more parents become aware of the SpendSmart card, we believe they will see the benefits of becoming a cardholder."

About The SpendSmart Payments Company
The SpendSmart Payments Company, Inc. (PINKSHEETS: SSPC) is making money smarter. The Company's primary product, the SpendSmart Prepaid MasterCard for teens, offers resources to families with teens who want to learn responsible spending habits. The SpendSmart card provides its users with modern methods of developing financial literacy, centered around a card solution for parents who aim to guide their teens in making sensible, economic choices. The card helps open the lines of communication between parent and teen by tracking spending in real time and, ultimately, creates teachable moments around smart spending habits. For more information, please explore www.spendsmartcard.com.

Safe Harbor Statement
Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

The SpendSmart Prepaid MasterCard is issued by Republic Bank, member FDIC, pursuant to a license by MasterCard International Incorporated. The SpendSmart Prepaid MasterCard cannot be used at merchants deemed inappropriate for teens, such as liquor stores, online gambling, etc. Go to www.spendsmartcard.com for more information.

Contact Information

  • Investor Relations Inquiries:
    Laurel Moody
    646.810.0608
    Corporate Profile, LLC