SOURCE: Apparel Magazine

Apparel Magazine

October 14, 2015 12:29 ET

Century 21 Department Stores to Keynote Apparel East

COLUMBIA, SC--(Marketwired - October 14, 2015) - Sarah Dorsett, VP, E-commerce, Century 21 Department Stores, will kick off the annual Apparel East Conference to be held at The Roosevelt Hotel, New York NY, on October 29, 2015 in a keynote entitled "Century 21 Department Stores: One Retailer's Story of Profitable Engagement Across Channels."

In this Q&A executive session Dorsett will discuss with Apparel's publisher Susan Nichols how the retailer -- known for its leading and exceptional offering of pure designer merchandise in the off-price category for more than 50 years -- has developed a highly engaging and profitable online business. She will share strategic insights on creating online differentiation via key growth pillars, social media, content and storytelling and more.

With a theme of "Intelligence & Solutions to Innovate Your Business," the conference is designed to give apparel brand and retail executives market-leading intelligence and business strategy inspiration, as well as technology and solution insights to solve their biggest challenges. It features a variety of thought-leading speakers, peer-to-peer roundtable discussions, a technology exhibit area featuring the industry's leading solution providers and more.

Other highlights for Apparel East 2015:

  • The closing keynote presentation, presented by Pano Anthos, Managing Director, XRC Labs, will address "How 3D Printing Will Disrupt the Entire Apparel Supply Chain."
  • Ask the Experts Panel Discussion: "How Technology Will Help Us Win the Consumer," featuring executives from PA Group USA, The Parker Avery Group and Visual 2000 International.
  • Clay Parnell, President & Managing Partner, The Parker Avery Group, will present "Unraveling the Mysteries of Assortment Planning."
  • Technology Topic Briefings, wherein attendees will have the opportunity to attend three 25-minute topic discussions with small groups of fellow attendees for enhanced idea exchange and networking on an array of timely subjects.
  • State of the Industry Executive Highlights session on Customer Intelligence & Engagement, presented by retail expert Sahir Anand, VP Research & Principal Analyst, EKN, part of the Edgell Communications/Apparel Magazine group. The highlights will be gleaned from a pre-conference Share Group on October 28. The half-day Share Group program is designed for an intimate group of executives to explore the topic relative to current and future trends and strategies. In addition to Anand, speaker Jon Buchan, Chief Customer Advocate & CEO, PA Group USA, will address "The Next Level of Customer Analytics and Why It Will Matter to Every Brand." A roundtable discussion is also planned.

Sponsors of Apparel East include: Platinum: PA Group USA and Visual 2000 International; Title Research: The Parker Avery Group; Gold: Lectra; and Silver: Amber Road, Centric Software, GCS (A2000 GLOBAL), IdeaPoint, Retail Velocity and Simparel.

Registration for Apparel East is complimentary for qualified apparel brands, manufacturers and retailers only. Visit to register. For questions and/or to register by phone, contact Dita Alexandrakis at 973-607-1347 or For information on attending the Share Group, contact or

About Apparel
Published 12 times a year, Apparel magazine is the No. 1 voice and authority for leading apparel brand, retail and manufacturing executives, due to its unmatched content and ongoing commitment to the highest editorial quality and standards for the past 55 years. Thought-leading subject matter addresses technology and business insight, from concept to consumer, with a focus ranging from omnichannel retail to raw materials management, and everything in between. In addition to the monthly publication, Apparel produces the information-rich, four annual live education and networking events, an extensive webinar series, an annual Share Group program, a weekly e-newsletter and Alert, exclusive research and thought leadership reports, whitepapers, InfoGrams, custom content products and more.

About Edgell Communications

For the past 25+ years, Edgell Communications has been connecting leading executives with the world's leading service and solutions providers. Today, Edgell remains a powerhouse in the IT industry, offering unparalleled market expertise and unlimited resources for leading technology companies to reach thousands of customers and prospects -- in print, in person and online. Edgell reaches more than 143,000 business and IT executive subscribers through its six vertical brands, including Apparel, Consumer Goods Technology, RIS (Retail Info System News), Mobile Enterprise, VSR (Vertical Systems Reseller) andHospitality Technology.

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