SOURCE: Market Leader, Inc.
PARSIPPANY, NJ and KIRKLAND, WA--(Marketwire - Oct 29, 2012) - Market Leader (NASDAQ: LEDR) -- Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organization, today announced the launch of CENTURY 21 Business Builder(SM), a state-of-the-art marketing and CRM platform to all of its U.S.-based real estate professionals.
CENTURY 21® sales professionals will now be able to design, create, and manage marketing campaigns, engage contacts and clients, and cultivate relationships from the initial lead through to a successful home sale -- all in one easy-to-use platform. CENTURY 21 Business Builder also empowers CENTURY 21 brokers with an integrated office dashboard that provides insight into the key performance metrics necessary for growing their business.
"We are extremely excited to bring this state-of-the-art marketing capability to every CENTURY 21 agent and broker throughout the United States," said Bev Thorne, Century 21 Real Estate LLC Chief Marketing Officer. "This powerful tool will help our entire network increase productivity and improve directed marketing programs."
This enterprise-wide software platform is powered by Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals.
In addition to the robust system provided to all CENTURY 21 sales professionals at no additional cost, CENTURY 21 Business Builder will also offer advanced tools to those agents who require premium capabilities.
"We take great pride in the fact that Century 21 Real Estate, the world's largest real estate sales organization, has entrusted Market Leader to power their enterprise-wide software platform," said Ian Morris, CEO of Market Leader. "This will be an enormous competitive advantage for CENTURY 21 agents and offices as they prepare for growth in 2013."
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,000 independently owned and operated franchised broker offices in 73 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services.
About Market Leader: Market Leader (www.MarketLeader.com), founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.
©2012 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.