SOURCE: Century Group

July 10, 2007 09:27 ET

Century Group's (CEYG.PK) BroadcastBid.com Helps Radio Stations Realize Revenue From Hard-to-Reach Demographics

Internet Radio Auctions Site Captures Higher-Income, 18-34 Male Demo

ORLANDO, FL--(Marketwire - July 10, 2007) - Broadcast media has been changing to keep up with the times, and revenue generation methods need to change as well. As one of the most desired advertising markets -- the 18-34 male demographic -- continues to adopt broadband connections and consume increasing amounts of media online, radio and television stations have been changing their distribution models to cater to this audience's changing tastes.

Many radio stations now offer an internet radio component on their website that streams the broadcast radio show to internet users. But Internet radio royalties are increasing, and advertising revenues remain low. How can a radio station realize worthwhile revenue from this listener base? According to an Arbitron study, internet radio listeners are more likely to be educated than their counterparts (12% more likely to have a college degree), are predominantly male (67% male), and are more likely to have a household income of over $50K a year (12% more likely).

This is almost the exact same demographic spread as eBay's visitor base, as compiled from their own user tracking statistics. A quarter of eBay's users are in the 18-34 demographic, with more than half of them making between $25K and $75K a year. Combine this with the fact that almost 60% of Internet radio users listen to Internet radio while shopping online according to Arbitron, and a clear potential market emerges.

"Century Group's BroadcastBid.com is the right product, at the right time, for the right price," said Century Group's (PINKSHEETS: CEYG) President, Dan Bordui. "We offer a revenue-sharing online auction platform that radio stations can use to directly monetize their listening audience. A radio station that combines online shopping with online radio taps directly into a market that's been defecting online in droves. Of course, the great thing about BroadcastBid.com is that any radio station can implement it quickly and easily and populate the auctions with items that fit their listening audience, from designer clothes for teens to home decoration solutions for empty-nesters. And since BroadcastBid.com operates exclusively on a revenue-sharing basis, there is no risk in any station adopting it and finding out just how easy it is to monetize their listening audience with renewable, addictive content."

For more information on BroadcastBid.com, or to see Century Group's Safe Harbor Act Disclaimer Notice, go to www.CenturyGroupUS.com.

About Broadcastbid.com:

Broadcastbid.com is entering the marketplace with a unique product that fills a definite need in traditional media companies and which will offer auctions similar to eBay, allowing stations to directly monetize their listening audiences. BroadcastBid.com also offers radio stations different ways to generate non-traditional revenue online, from set-price sales to classifieds.

About Century Group, Inc.:

Century Group (PINKSHEETS: CEYG) was founded in March of 2007 by experienced industry veterans to develop or acquire Internet technology that explores new territory in NTR for broadcast media. Currently specializing in radio, with our flagship product BroadcastBid.com, we have an in-house development team that is not only constantly improving on our already-existing products, but also coding and designing new Internet applications that will cater to other media outlets.

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