SLI Systems

February 17, 2009 10:04 ET

Century Novelty Achieves 750% Return on Investment With SLI Systems Hosted Site Search and SEO Solutions

SLI Systems Enables Leading Online Retailer of Party Supplies, Favors and Decorations to Increase Sales and Make Better Merchandising Decisions

CUPERTINO, CA--(Marketwire - February 17, 2009) - SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce sites, today announced that leading party supply and decorations e-tailer, Century Novelty has implemented SLI's hosted site search and automated search engine optimization (SEO) offerings to cost effectively increase e-commerce traffic, capture more online sales and improve the customer experience. Through the use of SLI's SEO product -- Site Champion -- alone, Century Novelty has seen a close to 4 percent increase in sales and a nearly 750 percent return on investment (ROI).


-- Century Novelty, an e-tailer of party supplies, favors and decorations has been in business since 1951 and since then has experienced growth rates between 25 and 100 percent over the last five years since closing its bricks-and-mortar and catalog businesses to focus exclusively on online sales.

-- As Century Novelty continued to expand its product lines on the Web, it became obvious that a more robust search and browse experience was necessary to remain competitive and keep customers coming back.

-- Prior to choosing SLI, Century Novelty was using a very limited search tool that was included with their shopping cart application. The search tool did not offer reporting or capabilities to merchandise results or adjust algorithms.

-- Century Novelty developed an extensive, five page request for proposal and sent it to 12 search vendors, including companies like Endeca and Celebros, hoping to find the right fit. Only SLI was able to meet all of Century Novelty's requirements, including ease of installation, integration with Century Novelty's product database and a hosted product architecture.

-- Through its use of SLI technology, Century Novelty can easily measure the site search and SEO functions that are working well, see what is resonating with site visitors and make changes immediately to better optimize the site. In addition, using site search data, Century Novelty is able to better fill gaps in its product line based on what site visitors are searching for, which has helped increase sales.

-- Using the data gleaned from site search queries, Century Novelty can increase the effectiveness of SEO by helping the company and its products rank higher in organic search results on search engines like Google and Yahoo. Through the use of SLI's SEO solution, Site Champion, Century Novelty has seen a 3.6% increase in sales and a nearly 750% return on investment.

Click here to listen to an SLI Systems' Ecommerce Podcast interview with Century Novelty's Vice President and General Manager, Ian MacDonald.

Click here to access SLI Systems' Delicious page. HOTO Click here to view SLI Systems' LinkedIn profile.

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Approved Quotes

"Century Novelty has long had a reputation for excellent customer service and the best product selection," said Ian MacDonald, vice president and general manager for Century Novelty. "Working with SLI enables us to maintain that reputation by continually fulfilling the needs of our customers based on their own preferences and language. No other search vendor offers the same level of insight and discovery. And, SLI's powerful SEO solution takes the time and effort out of our SEO campaigns, while generating incredibly powerful results."

"With the growing number of specialty products that Century Novelty offers its customers, we understand how important it is for the company to deliver a consistent, enjoyable online experience," said Dr. Shaun Ryan, CEO of SLI Systems. "We're happy to provide the means for Century Novelty to continue to grow its business through targeted merchandising decisions that drive sales and help maintain customer loyalty."

About SLI Systems

SLI Systems is the developer of on-demand search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit, or see the company's blog at

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SLI, SLI Systems, Shaun Ryan, Century Novelty, Ian MacDonald, party supplies, party favors, decorations, entertaining,, Ecommerce Podcast, ecommerce, retail, site search, SEO, organic search results, on-demand search, hosted solution, SaaS, cloud computing, Learning Search, Site Champion, merchandising, Celebros, Endeca

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