SOURCE: Rovion

October 04, 2005 12:13 ET

CenturyFitness Utilizes Rovion's BlueStream™ Technology, Increasing Site Traffic by 49%

Matt Emig, Top Martial Art Expert, Shows Moves to Web Surfers in Innovative BlueStream™ Video Greeting

OWINGS MILLS, MD -- (MARKET WIRE) -- October 4, 2005 -- Rovion Inc., the leading creator of online video spokespersons, has teamed-up with CenturyFitness ( to provide streaming video greetings using its proprietary BlueStream™ Technology.

Starting in August, a BlueStream™ video appeared on the CenturyFitness web site in which top Martial Art expert, Matt Emig, shows off a series of complicated fighting moves and then informs visitors of the 20% off sale on online purchases of fighting weapons. The company has reported a 49% increase in site traffic for the month of August and no slowing indicated for September.

"Rovion's work with CenturyFitness proves that web surfers are looking for innovation, something to captivate," notes Rovion CEO Len Ostroff. "And the dynamic BlueStream™ video doesn't appear to be a flash in the pan -- it's something that will attract and sustain visits for months at a time through word of mouth."

Rovion's BlueStream Direct™ product is a proprietary technology offered to websites as a fully hosted solution for 'web guides,' promotions, direct response, advertising, eLearning and a host of other uses. BlueStream™ operates much like the "bluescreen" technology used for special effects in both motion pictures and television, including virtually every TV weathercast in the US. BlueStream brings the magical sensation of these "impossible" images to the Web, creating the impression of living video characters inside of the visitor's computer screen.

"When I saw a demo of Rovion's BlueStream technology I immediately thought, 'this is the closest convergence between the web and the dynamic energy of television that I have ever seen,'" notes Century Internet Marketing Manager Stacie Stewart. "Now that I have numbers to back it up, I'm thinking this is the closest we can ever come to direct market television/web."

President of Century Inc. Dan Bower commented, "The technology just makes the site come alive."

Simplicity is a key factor in BlueStream's successful penetration of the market. It only requires the website owner to add one line of JavaScript to his/her web page. Rovion provides everything else to enable a lifelike video overlay of a human being speaking to the website audience. For a visitor to a BlueStream™-enabled site, the videos appear seamlessly and politely load in the background. BlueStream™ works with all standard operating systems and browsers.

Results show that sites employing BlueStream™ have been able to retain more visitors, keep them on the site longer, drive click-throughs, increase sales and encourage them to fill out forms or order products on the site more readily. More information is available at or by calling (410) 356-8680.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of lifelike video streaming solutions for web publishers, media organizations, advertisers, and business users. Rovion's patent-pending BlueStream™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to "come alive" with compelling video messages leading to increased response rates, recognition, retention and revenues.

BlueStream™ has been licensed to hundreds of organizations, including A&E, Barnes and Noble, Comcast, Discovery,,, the NBA, Reynolds and Reynolds, Roush Racing, TV Guide, and many others. TV groups include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young, Dispatch and LIN. Radio stations within Clear Channel, RadioOne, Susquehanna and Infinity Broadcast Groups, among others, have also licensed BlueStream™.

About Century Inc

In 1976 Century started as Century Martial Art Supply making martial art uniforms "that were designed to fit the average American" in its founder's garage. Today Century is recognized as the largest supplier of martial arts products in the world and as a leader in "total fitness" products.

The company has long since moved out of the founder's garage. Century now produces, along with martial arts supplies, brand name sporting good products such as the Wavemaster, the Body Opponent Bag (BOB), VersaFlex and Kickboxing goods and apparel. Century remains a privately held company that continues to grow at a double digit pace.

Contact Information

  • Media Contact:
    Rita Tennyson
    Terpin Communications
    Email Contact