SOURCE: Chief Executive Magazine

September 13, 2007 11:30 ET

CEO Confidence Experiences the Sharpest One-Month Plunge in August

CEOs Cite Credit Conditions as the Single Most Important Factor Impacting Executive Confidence

MONTVALE, NJ--(Marketwire - September 13, 2007) - The Chief Executive magazine CEO Confidence Index, which measures chief executives' confidence in five specific areas of the economy, experienced the largest one-month drop since the tracking of executive sentiment began in October 2002, falling by 24.3 points, or 14.4 percent, to 145.0, as all component indices dropped by record amounts.

Although the sudden drop in the nation's only monthly CEO Index was dramatic, the overall confidence levels in C-suite remain in positive territory -- and significantly above the levels experienced in spring 2003, when the Index hit a rock bottom.

In additional polling by the Chief Executive Group, CEOs were quick to cite the turmoil in U.S. Credit Markets as the main reason for the decline in confidence: When asked to rank the impact of a variety of factors on their confidence in August, 76 percent of CEOs said the performance of the credit markets was the most important factor undermining their confidence in the market. The second most important factor negatively impacting CEO confidence was Dow Jones' performance.

On a brighter note, 58 percent of respondents said that the financial performance of their own companies was the most important positive contributor to their confidence. Moreover, in a sign of confidence in the global economy, 40 percent of the CEOs indicated that the overall global economic conditions positively contributed to their confidence in August.

"While CEOs are worried about the potential long-term impact of hastily offered lines of credit," said Edward M. Kopko, CEO and Publisher of Chief Executive Magazine, "they remain confident in their ability to properly lead their organizations through this turbulent time."

Mirroring Kopko's comments, Jim Scatena, President and CEO, FloraCraft, said, "Business conditions and financial results are much better than the Dow might indicate. The housing slump and sub-prime lending issues are concealing all of the good news. If the Fed were to step in and relax some monetary policies, I think the Dow would see a significant jump and everyone would realize that corporate earnings and employment are in good condition."

Among the five component indices that make up the CEO Index, the biggest losses were recorded by the Future Confidence Index and the Investment Conditions Index, which fell by 17 and 15 percent, respectively.

Similarly, after three months of steady increases, the Employment Confidence Index also fell this month, dropping by 13.2 percent to 164 points, as the number of CEOs who plan to increase hiring in the next quarter dropped to 22 percent from 41.7 percent. However, while CEOs do not expect to increase hiring, they don't expect significant cuts in employment either: The majority of CEOs, 56 percent, said that they expect employment levels to remain the same over the next quarter, while only 21 percent anticipated a potential decrease.

August CEO Index poll was conducted among 203 top executives between August 13th and August 20th, directly after the Dow Jones went from above 14,000 to below 13,000 in less than a month.

About the CEO Confidence Index

The CEO Confidence Index, the nation's only monthly CEO index, measures the confidence that CEOs have in the economy as well as their future business plans, and is unique both in its focus and survey base. For additional information regarding the confidence of public- and private-company CEOs, details about regional CEO attitudes on employment, investment and business conditions, as well as confidence differences between service and non-service industry CEOs, visit our full report at

About Chief Executive magazine

Chief Executive is a controlled circulation magazine that has been published since 1977. It reaches 42,000 chief executive officers and their peers, reaches a total readership of 228,000. Chief Executive Group facilitates "Chief Executive of the Year," a prestigious honor bestowed upon an outstanding corporate leader, nominated and selected by a group of his or her peers. Robert Ulrich, A. G. Lafley, George David, Fred Smith, Bill Gates, John Chambers, Michael Dell and Sandy Weill are just some of the leaders who have been honored during the award's 22-year history. Chief Executive also organizes roundtable meetings and conferences to foster opportunities for top corporate officers to discuss key subjects and share their experiences within a community of peers. Visit for more information.

CEO Index, August 2007
Respondents: 203

                                                              Month Over
                                                August 07    Month Change
CEO Index                                           145.0           -24.3
Current Confidence Index                            190.8           -24.7
Future Confidence Index                             114.0           -24.1
Business Condition Index                            157.0           -27.1
Invest Confidence Index                             120.0           -21.5
Employment Confidence Index                         164.0           -24.9

Please indicate to what extent the following factors affected your
confidence this month:

                                              Increased       Decreased
                                              Confidence      Confidence
                                            --------------  --------------
Employment results                                      32%             16%
Behavior of the credit markets                           4%             76%
Dow Jones performance                                   11%             47%
Your company's financial performance                    58%             17%
Developments in the War on Terror/Iraq War              18%             31%
General current events                                  18%             32%
Global economic conditions                              40%             35%

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