SOURCE: American Marketing Association - Phoenix Chapter

February 09, 2007 09:00 ET

CEO of Moses Anshell to Speak About Integrated Marketing to Phoenix AMA

PHOENIX, AZ -- (MARKET WIRE) -- February 9, 2007 -- The communication vehicles available to reach desired target markets are vastly more extensive and evolved than they were even a few years ago. In addition, communications are now a two-way street and consumers are much more in control of the flow of information. These more informed consumers make decisions with their heads, their hearts and their guts, and if organizations don't understand this new marketing paradigme, they will be left in the dust.

Jos Anshell, Chief Executive Officer of Moses Anshell, is the reigning "Ad Person of the Year" as named by Ad2 Phoenix. His knowledge and expertise in market research, strategic planning, and financial management have been the foundation for the agency's growth and success during the past 23 years. He will address the American Marketing Association at their monthly luncheon on February 28th. Luncheon attendees will:

--  Understand the importance of "evolve or perish"
--  Learn to start with a blank sheet of paper
--  Value the need to forget preconceptions
--  Prepare to work with people who have different backgrounds and
    cultures
--  Gain a greater appreciation for the need to really understand the
    customer
    

When:  Wednesday, February 28th
       11:30 a.m. to 1:00 p.m.
Where: Phoenix Country Club
       2901 N. 7th Street
       Phoenix, AZ  85014
This is a luncheon event and a large attendance is expected. Those interested in attending should RSVP by February 26th, 12:00 p.m. at www.amaphoenix.org.

About AMA Phoenix

Established in 1958, the Phoenix Chapter of the American Marketing Association has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit: www.amaphoenix.org.

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