SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

March 19, 2015 08:45 ET

CEO of True Drinks Addresses Global Audience at Food Vision 2015

IRVINE, CA--(Marketwired - March 19, 2015) - Lance Leonard, CEO of True Drinks, Inc. (OTCQB: TRUU) spoke at the Food Vision Conference in Cannes, France today. Mr. Leonard presented his talk entitled "Let's Stop Drinking the Kool Aid…Why Old Categories Need New Thinking."

The flagship product of True Drinks is AquaBall™ Naturally Flavored Water, a zero calorie, zero-sugar, vitamin-enhanced flavored water for children. The children's beverage market in the United States is worth approximately two billion dollars per year. With Mr. Leonard at the helm, True Drinks is leading the children's beverage category into uncharted territory. The category is crowded with high caloric and sugary beverages which continue to be "off trend" with the ever increasing demand for healthier consumer goods.

"Our highest priority as a company is paying attention to what the consumer is looking for. There is growing desire for products that contribute to overall health and wellness. AquaBall Naturally Flavored Water continues to present a significant part of the solution in confronting the epidemic of childhood obesity and diabetes." Leonard added, "True Drinks will continue to lead the category in innovation and present growth opportunities for retailers and healthy options for consumers."

Food Vision is an all-inclusive, three-day event with a unique format designed to facilitate industry insight; gauge commercial opportunities, and foster business relationships for leaders in the international food, drink and nutrition industries.

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500