SOURCE: Green Endeavors, Inc.

Green Endeavors, Inc.

February 27, 2014 08:30 ET

CEO, Richard Surber, Talks About the Serious Growth Potential of GRNE in a Fun Animated Video

SALT LAKE CITY, UT--(Marketwired - Feb 27, 2014) - Green Endeavors, Inc. (OTCQB: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), discusses growth opportunities in an animated video prepared by http://whisperfromwallstreet.com/grne-interview/. Mr. Surber encourage everyone to take 5 minutes and have some fun by watching the video, it touches upon one of the core values of our salon operations: growth.

CEO, Richard Surber, is often asked, "Why did you bring a profitable franchise like Landis Lifestyle Salons public under Green Endeavors?" A hint as to the reasoning can be seen here: http://www.2to10project.com/members.html. Forty-two member salon companies of the 2to10 project, a division of Qnity, Inc. run by Tom Kuhn, gives the public a glance into what some of the top private salons are doing in terms of revenues and EBITDA. The forty-two members are generating a total of $379,266,150 in gross revenues. Average revenues per company are $9,030,146. The 2to10 project members report total EBITDA of $27,189,439 less normalized owners' compensation. Each member salon company on average owns 4.2 salons. These forty-two members and more are all potential roll up candidates in Mr. Surber's mind.

Mr. Surber explained, "I am not in the business of running a public company for a small play. I am in it to grow a phenomenal world class organization. The answer is that there is no other mid to high end salon franchise that is public that I am aware of. The potential is huge within the high end salon segment of the market. Regis occupies the lower end segment of the market and their margins look like that of a grocery store. The mid to high end salon market has healthy margins. The salon industry is a multi-billion dollar industry that is recession proof, when run correctly. There is a huge play to be made. Most of the truly exceptional salon owners are approaching retirement age. They need a great exit strategy. Going public by being acquired by GRNE could be the best strategy. We only need to acquire 10% of a sampling of salons, like those featured on the 2to10 project website, and GRNE would be unstoppable."

Mr. Surber continued, "I am looking to team up with reputable investment bankers in an effort to acquire the best talent and the best salons in the business to accelerate GRNE's growth. I might be crazy enough to pull it off and that is why investors should really consider looking into GRNE. I am not saying it's going to be easy, but it is possible to make GRNE a $100M company in a relatively short period of time, if I can find the right players to come onboard."

About Green Endeavors, Inc.:
Green Endeavors, Inc. (OTCQB: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE's wholly owned subsidiaries, Landis Salons, Inc. and Landis Salons II, Inc. http://www.landissalons.com, operate hair salons built around the world-class AVEDA product line. Our newest wholly owned subsidiary Landis Experience Center, LLC, http://www.avedaatcitycreek.com, sells a full array of Aveda™ products. For more information, visit http://www.green-endeavors.com. GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2012 and 2013. GRNE's disclosures can be viewed at www.sec.gov and www.otcmarkets.com. Investors should not invest more than they can afford to lose in penny stocks.

Contact Information

  • FOR MORE INFORMATION, CONTACT:
    Richard Surber
    President
    Green Endeavors, Inc.
    801-575-8073 x 106
    Email Contact