SOURCE: iSatori

iSatori

January 30, 2014 10:30 ET

CEO Stephen Adele Explains Bio-Gro Ascendency

Record Sales for 2014 Are Forecast for This Product

GOLDEN, CO--(Marketwired - Jan 30, 2014) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, has created an entirely new product category within Europa Sports, America's largest wholesale distributor sports nutrition and healthy supplements. In addition, GNC, America's largest sports supplement retailer, recently began distribution of Bio-Gro in January.

The continuation of an interview begun October 31, 2013, with Transition Partners, Limited continues with iSatori Chief Executive Officer and Founder, Stephen Adele. Excerpts from the interview follow.

Transition Partners: Now that we have over three months of results on Bio-Gro, what are your feelings about the product?

Stephen Adele: Bio-Gro continues to be a blockbuster product for us, and it is truly a breakthrough, category-defining product for the entire sports nutrition industry. It's exciting. This term -- "category-defining" -- is used in our industry to denote the fact that it exists in a domain all of its own. It's clear, Bio-Gro is not another "me too" product. It's in a class of its own.

Transition Partners: How is Bio-Gro different from other products you have brought to market?

Stephen Adele: Bio-Gro is a product based on a new discovery for sports nutritionists, called bioactive peptides (or BAP's for short). Bioactive peptides have traditionally been used in the big pharma industry. Now, with the launch of Bio-Gro, these tiny but powerful protein fractions have been introduced for enhancement of physical performance, strength athletes, and bodybuilders.

Transition Partners: What is the consumer feedback on Bio-Gro?

Stephen Adele: I must admit, although I'm proud of what we've developed in Bio-Gro and knew it worked well right out of the gate, the ultimate litmus test, once you launch a new product, is always what the consumer experiences and has to say about it. Well, I am excited to announce that Bio-Gro has received the highest user ratings we've seen on any of our products. The over 400 five-star customer testimonial reviews on one website alone, www.TigerFitness.com, and a 9.2 (out of 10) consumer rating on www.BodyBuilding.com is representative of the other national websites user ratings we are seeing. This is the sign of a great experience for consumers and that Bio-Gro is exceeding their expectations. I couldn't be more excited by this type of feedback.

Transition Partners: What is your outlook for Bio-Gro?

Stephen Adele: I believe Bio-Gro can definitely be one of our most exciting products ever introduced and really set the tone for future growth. Based on the initial success of the small-sized Bio-Gro powder we originally launched, we've recently introduced a larger sized container of flavorless powder and a capsulized version of Bio-Gro, for greater convenience.

Transition Partners: That is saying quite a bit given the history you've had.

Stephen Adele: Yes, I've been blessed and fortunate enough to have been involved in some of the industry's pioneering supplements, like meal replacements (MRP's) and creatine, which are now well over several hundred million dollar categories and pretty much ubiquitous. We believe that through 2013, over the past several years since our beginning, iSatori has generated nearly $80 million in revenues. Bio-Gro will be an important part of our next $80 million.

Transition Partners: You had mentioned GNC is looking into this? Can you tell us more about this?

Stephen Adele: Without revealing confidential information, I can tell you that Bio-Gro has become the top praise of our industry for the past few months. Based upon this, we are very excited. GNC, in the first quarter, has now taken in Bio-Gro for nationwide distribution in all of its stores. This should help us reach new consumers and expand our growth even further.

About iSatori, Inc.

iSatori, Inc. is a consumer products firm that develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at www.iSatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.