SOURCE: Cephas

September 21, 2010 07:00 ET

Cephas Holdings Announces Investment in Modeling and Talent Agency

PHOENIX, AZ--(Marketwire - September 21, 2010) -  Cephas Holdings Inc. (PINKSHEETS: CEHC) today announced that it has made an equity investment, through its wholly owned subsidiary, in The Network Talent, LLC which is developing the leading modeling agency in the world.

The Network (www.thenetworktalent.com) is headed by a team of super agents who have previously represented Naomi Campbell, Claudia Schiffer, Nicky Hilton, Kimora Lee Simmons, Brooke Burke, Carre Otis, Stephanie Seymour, Charlize Theron, Rachel Hunter, and numerous other household names.

The Network is aggregating agencies on every continent to create the largest collection of models in the world. Using decades of industry relationships combined with the power of the Internet, the company is developing a database, booking, and billing infrastructure designed to be available to talent buyers in one centralized location. The Network believes that it has developed one of the most comprehensive systems available today which allows it to deliver a greater range of talent faster and more efficiently than previously available.

In addition to its industry activities, The Network is developing a social network for aspiring models. Unsigned models from virtually anywhere will now have the ability to be seen by some of the most important agents in the business. Tomorrow's stars likely have the best chance of being discovered by this combination of new media and seasoned talent veterans.

This complementary balance of industry and consumer businesses is expected to result in numerous revenue streams that are both traditional and nontraditional to the talent agency business. Cephas Holdings expects to participate in the growth and development of The Network as well as develop opportunities with its mobile application business.

Finally, the unique value proposition to potential partners and models is a core belief in social responsibility that is part of The Network. The Network aims to transform the modeling business through a commitment to ethical practices and transparency.

Forward-Looking Statements

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. A statement containing works such as "anticipate," "seek," intend," "believe," "plan," "estimate," "expect," "project," "plan," or similar phrases may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Some or all of the events or results anticipated by these forward-looking statements may not occur. Cephas Holding Corp does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information