SOURCE: Cephas

October 20, 2009 09:41 ET

Cephas Holdings Outlines 24 Month App Development Strategy

NEW YORK, NY--(Marketwire - October 20, 2009) - Cephas Holding (PINKSHEETS: CEHC) today released an outline for shareholders and prospective business partners regarding its app development plans for the next twenty-four months. The company's target is to build a portfolio of revenue generating applications for the iPhone platform within certain specific markets.

MMA. The company intends to become the leading developer of applications serving the growing mixed martial arts market. MMA has become one of the fastest growing sports in the world. It is the leading sport for the 18-34 year old male demographic. The company's efforts are anchored by its relationship with Fedor Emelianenko, the world's best mix martial artist. Cephas also expects to release the following: an MMA newswire app, a mobile MMA retail app to sell products, an application with several legends of MMA, and a set of instructional apps for students of the sport.

Celebrity brands. The company continues to explore relationships with various personalities and noted individuals. An example of this business model is the company's relationship with wrestling personality, the Iron Sheik. Cephas has also been in discussions with a well known Asian sports agency that represents clients in motorsports, soccer, table tennis and figure skating to develop applications for the Asian market including China.

Advertising. Cephas joined two mobile advertising networks to offer advertising on certain future products. The company believes that MMA programs will be attractive to potential advertisers seeking to reach the male demographic.

Other Platforms. The company anticipates that the iPhone platform will generate the bulk of its revenue for the next twelve to twenty-four months. However, the company anticipates deriving incremental revenues from the Android and Palm Platforms without significant development costs.

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and the timely release and significant market acceptance of our products, our ability to raise capital if needed, risks associated with our operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K in the section entitled "Risk Factors," as updated in the Company's Quarterly Reports on Form 10-Q and the Company's other periodic filings with the SEC. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise

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