SOURCE: Cephas

September 13, 2010 09:16 ET

Cephas Outlines MMA iPhone Strategy

PHOENIX, AZ--(Marketwire - September 13, 2010) -  Cephas Holding Corp (PINKSHEETS: CEHC) today outlined its plans for its iPhone and iPad apps related to the growing sport of mixed martial arts.

The company has several MMA apps on the iTunes store or in development with expected launches before the end of the year. Initially, the company expects to have on sale its Mobile Fedor app with Fedor Emelianenko for both the iPhone and iPad shortly.

The newest version of the popular MMA Underboss app is also being completed. The company launched a new site: www.twitter.com/mmaunderboss.

Development has begun on UFC superstar and MMA legend, Wanderlei "The Axe Murderer" Silva's series of signature apps.

"Training with The Beast" featuring UFC Hall of Famer Dan Severn has completed principal development. This product is the first app dedicated to preparing to compete in mixed martial arts that is designed by a former UFC champion.

Cephas believes that training and instructional apps related to MMA will be extremely popular. Plans to incorporate features that allow new fighters to get feedback and encouragement from current athletes, utilizing GPS and accelerometry technologies to track progress of workouts, and saving workouts to an athlete or coaches laptop.

MMA has become one of the fastest growing sports in the world. Mixed martial arts fans are younger and more affluent than the general population, according to a leading consumer researcher.

Cephas is also exploring licensing and development deals with other UFC athletes and MMA personalities and brands.

FORWARD LOOKING STATEMENTS The information contained in this news release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Such forward-looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, adding specific features to its apps, marketing, market acceptance, developing any new products competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. The Company is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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