SOURCE: Cerebyte Inc.

Cerebyte Inc.

July 14, 2010 12:19 ET

Cerebyte Inc. Partners With The Berry Company LLC

Transforms Employee Performance; Reengineers Product Portfolio

PORTLAND, OR--(Marketwire - July 14, 2010) -  Cerebyte Inc. has partnered with The Berry Company LLC (Berry), a leading local search services provider, to support Berry's transformation from a legacy print publisher to a multi-platform lead generator for small- and medium-sized businesses. Using its TRANSFORM process, Cerebyte is leveraging the talents of Berry's top sales consultants to ensure its entire workforce is equipped to meet the local search needs of clients in the digital age. 

Cerebyte's TRANSFORM process applies scientific theories regarding human behavior and the importance of modeling best practices after top-performing employees to improve the way companies market, sell, fulfill and provide services.

"Our goal is to help Berry transform its corporate culture from one that has been accustomed to 'print only' sales to a workforce that also effectively sells a range of digital solutions," said William Seidman, president and CEO of Cerebyte. "Berry has a legacy of a strong and vibrant sales organization, which has made it easy for us to identify star performers who will help ensure the entire workforce becomes local search lead experts." 

Already implemented in nine of Berry's 10 regions, this comprehensive approach made possible the rollout of BerryLeads™, a new business model designed to simplify local search campaigns by providing multi-platform solutions that are effective, affordable and measurable.

"With Cerebyte's help, our organization is trained, equipped and ready to meet the evolving search needs of today's clients," said Linda Martin, chief operating officer of the Berry Company. "Our clients are now able to benefit from local search capabilities in multiple platforms -- print, online and mobile -- at any location -- at home or on-the-go."

For more information about Cerebyte and its TRANSFORM process, visit

About Cerebyte
Cerebyte Inc. is a Portland, Ore.-based company that helps businesses achieve extraordinary performance in as little as 10 days. By integrating advances in technology, neuroscience and management decision-making, Cerebyte helps companies of all sizes identify and deploy best practices and other forms of organizational culture change. The Cerebyte approach utilizes the latest research in positive deviance, fair process, neuroscience and mass customization. With a strong scientific foundation, Cerebyte optimizes organizational performance faster and more completely than ever before. More information about Cerebyte is available at:

About The Berry Company LLC
The Berry Company LLC is a wholly-owned subsidiary of Local Insight Regatta Holdings, Inc. Berry is a leading provider of local search solutions, generating leads for its advertising clients and enabling consumers to efficiently find the products and services they need. The Berry Company serves advertising clients in 42 states, publishing more than 850 print Yellow Pages directories on behalf of approximately 130 telcos and other customers. As an authorized reseller of ™ in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company also provides small and medium-sized businesses with website development and search engine marketing services and is a Google™ AdWords Authorized Reseller. 

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