CERF Incorporated Announces the Appointment of Mr. David (Skip) Kerr as Chief Operating Officer

CALGARY, ALBERTA--(Marketwired - Aug. 28, 2013) - Mr. Wayne Wadley, President of CERF Incorporated (the "Company" or "CERF") (TSX VENTURE:CFL), is pleased to announce that the Board of Directors has approved the appointment of David (Skip) Kerr as Chief Operating Officer ("COO").

Mr. Kerr has been acting in the position of Vice President Business Development for CERF since 2012.

Mr. Kerr has held various senior management positions in the waste industry since 1983 including seven years with Browning Ferris Industries Inc. ("BFI") as Divisional Vice President. He then served as Western Canada Landfill Sales Manager for Canadian Waste/Waste Management Inc. until 2001. From 2001 until 2004 Mr. Kerr was the Alberta Vice President for Waste Services Inc. and then served as Senior Vice President for Wasteco Environmental Services until 2005. From 2005 until 2012 he provided waste management consulting services to our wholly owned company, MCL Waste Systems and Environmental Inc. before joining CERF.

Mr. Wadley, President & CEO makes the following comments:

"We are excited to have Skip take on the responsibility of COO of CERF. Skip has a long and deep rooted knowledge in senior management positions that will prove to be valuable as we continue to grow the organization. Skip will be responsible for guiding both the equipment rental segment and the waste management segment of our businesses. Because Skip has officially been with CERF for over one year in a senior capacity, he comes prepared to tackle the challenges and implement the opportunities that our two business segments have in front of them. Skip has a proven record of setting and achieving goals, empowering and motivating people and working professionally with our clients, customers and suppliers."

About CERF Incorporated

CERF is in the equipment rental business (the "Equipment Rental Segment") and the waste management business (the "Waste Management Segment") in Alberta. The Equipment Rental Segment includes the rental of residential, commercial and industrial construction related equipment including sales and service of equipment. It also includes the rental and sale of equipment to the drilling and service sectors of the oil and natural gas industry. The Waste Management Segment consists of complete waste facility management (six landfill sites in central Alberta) including waste facility design and construction services, recycling management and collection services, and consulting services. The Waste Management Segment also consists of waste removal and disposal from commercial, industrial and residential customers.

CERF Incorporated trades on the TSX Venture Exchange under the symbol "CFL" and currently has 16,059,356 common shares issued and outstanding.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.